diff --git a/.circleci/config.yml b/.circleci/config.yml
index 0d02dd94..0e6f4a40 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -149,16 +149,19 @@ jobs:
           name: Publish deb
           command: |
             FALCO_VERSION=$(sed -e 's/^"//' -e 's/"$//' <<< $(cat /build/release/userspace/falco/config_falco.h | grep 'FALCO_VERSION ' | cut -d' ' -f3))
+            jfrog bt vc falcosecurity/deb-dev/falco/${FALCO_VERSION} --desc="Falco (master)" --github-rel-notes=CHANGELOG.md --released=$(date -u +"%Y-%m-%dT%H:%M:%S.000Z") --vcs-tag=${CIRCLE_SHA1}
             jfrog bt u /build/release/falco-${FALCO_VERSION}-x86_64.deb falcosecurity/deb-dev/falco/${FALCO_VERSION} stable/ --deb stable/main/amd64 --user poiana --key ${BINTRAY_SECRET} --publish
       - run:
           name: Publish rpm
           command: |
             FALCO_VERSION=$(sed -e 's/^"//' -e 's/"$//' <<< $(cat /build/release/userspace/falco/config_falco.h | grep 'FALCO_VERSION ' | cut -d' ' -f3))
+            jfrog bt vc falcosecurity/rpm-dev/falco/${FALCO_VERSION} --desc="Falco (master)" --github-rel-notes=CHANGELOG.md --released=$(date -u +"%Y-%m-%dT%H:%M:%S.000Z") --vcs-tag=${CIRCLE_SHA1}
             jfrog bt u /build/release/falco-${FALCO_VERSION}-x86_64.rpm falcosecurity/rpm-dev/falco/${FALCO_VERSION} --user poiana --key ${BINTRAY_SECRET} --publish
       - run:
           name: Publish tgz
           command: |
             FALCO_VERSION=$(sed -e 's/^"//' -e 's/"$//' <<< $(cat /build/release/userspace/falco/config_falco.h | grep 'FALCO_VERSION ' | cut -d' ' -f3))
+            jfrog bt vc falcosecurity/bin-dev/falco/${FALCO_VERSION} --desc="Falco (master)" --github-rel-notes=CHANGELOG.md --released=$(date -u +"%Y-%m-%dT%H:%M:%S.000Z") --vcs-tag=${CIRCLE_SHA1}
             jfrog bt u /build/release/falco-${FALCO_VERSION}-x86_64.tar.gz falcosecurity/bin-dev/falco/${FALCO_VERSION} x86_64/ --user poiana --key ${BINTRAY_SECRET} --publish
   # Publish docker packages
   "publish/docker-dev":
@@ -180,16 +183,19 @@ jobs:
           name: Publish deb
           command: |
             FALCO_VERSION=$(sed -e 's/^"//' -e 's/"$//' <<< $(cat /build/release/userspace/falco/config_falco.h | grep 'FALCO_VERSION ' | cut -d' ' -f3))
-            jfrog bt u /build/release/falco-${FALCO_VERSION}-x86_64.deb falcosecurity/deb/falco/${FALCO_VERSION} stable/ --deb stable/main/amd64 --user poiana --key ${BINTRAY_SECRET} --publish
+            jfrog bt vc falcosecurity/deb/falco/${FALCO_VERSION} --desc="Falco (${CIRCLE_TAG})" --github-tag-rel-notes --released=$(date -u +"%Y-%m-%dT%H:%M:%S.000Z") --vcs-tag=${CIRCLE_TAG}
+            jfrog bt u /build/release/falco-${FALCO_VERSION}-x86_64.deb falcosecurity/deb/falco/${FALCO_VERSION} stable/ --deb stable/main/amd64 --user poiana --key ${BINTRAY_SECRET} --publish --labels="falco","security","cncf","kubernetes"
       - run:
           name: Publish rpm
           command: |
             FALCO_VERSION=$(sed -e 's/^"//' -e 's/"$//' <<< $(cat /build/release/userspace/falco/config_falco.h | grep 'FALCO_VERSION ' | cut -d' ' -f3))
+            jfrog bt vc falcosecurity/rpm/falco/${FALCO_VERSION} --desc="Falco (${CIRCLE_TAG})" --github-tag-rel-notes --released=$(date -u +"%Y-%m-%dT%H:%M:%S.000Z") --vcs-tag=${CIRCLE_TAG}
             jfrog bt u /build/release/falco-${FALCO_VERSION}-x86_64.rpm falcosecurity/rpm/falco/${FALCO_VERSION} --user poiana --key ${BINTRAY_SECRET} --publish
       - run:
           name: Publish tgz
           command: |
             FALCO_VERSION=$(sed -e 's/^"//' -e 's/"$//' <<< $(cat /build/release/userspace/falco/config_falco.h | grep 'FALCO_VERSION ' | cut -d' ' -f3))
+            jfrog bt vc falcosecurity/bin/falco/${FALCO_VERSION} --desc="Falco (${CIRCLE_TAG})" --github-tag-rel-notes --released=$(date -u +"%Y-%m-%dT%H:%M:%S.000Z") --vcs-tag=${CIRCLE_TAG}
             jfrog bt u /build/release/falco-${FALCO_VERSION}-x86_64.tar.gz falcosecurity/bin/falco/${FALCO_VERSION} x86_64/ --user poiana --key ${BINTRAY_SECRET} --publish
   # Publish docker packages
   "publish/docker":
@@ -216,7 +222,7 @@ workflows:
           filters:
             branches:
               only:
-                - master
+                - new/circleci-bintray-publish-packages
           requires:
             - "tests/integration"
       - "publish/docker-dev":