diff --git a/apps/assets/serializers/asset.py b/apps/assets/serializers/asset.py
index 502511ae2..021610551 100644
--- a/apps/assets/serializers/asset.py
+++ b/apps/assets/serializers/asset.py
@@ -95,7 +95,7 @@ class AssetSerializer(BulkOrgResourceModelSerializer):
             'port': {'write_only': True},
             'hardware_info': {'label': _('Hardware info')},
             'org_name': {'label': _('Org name')},
-            'admin_user_display': {'label', _('Admin user display')}
+            'admin_user_display': {'label': _('Admin user display')}
         }
 
     def get_fields(self):