diff --git a/tools/packaging/kata-deploy/local-build/kata-deploy-binaries.sh b/tools/packaging/kata-deploy/local-build/kata-deploy-binaries.sh
index 1c0f0646d5..fe3279690c 100755
--- a/tools/packaging/kata-deploy/local-build/kata-deploy-binaries.sh
+++ b/tools/packaging/kata-deploy/local-build/kata-deploy-binaries.sh
@@ -1148,8 +1148,9 @@ handle_build() {
 		echo "Pushing ${build_target} with tags: ${tags[*]}"
 
 		for tag in "${tags[@]}"; do
-			# tags can only contain lowercase and uppercase letters, digits, underscores, periods, and hyphens
-			tag=("$(echo ${tag} | tr -c '[a-zA-Z0-9\_\.\-]' _)")
+			# tags can only contain lowercase and uppercase letters, digits, underscores, periods, and hyphens, so
+			# filter out non-printable characers and then replace invalid printable characters with underscode
+			tag=("$(echo ${tag} | tr -dc '[:print:]' | tr -c '[a-zA-Z0-9\_\.\-]' _)")
 			case ${build_target} in
 				kernel-nvidia-gpu)
 					sudo oras push \