diff --git a/tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-payload.sh b/tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-payload.sh
index 917864249a..a715b0f49c 100755
--- a/tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-payload.sh
+++ b/tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-payload.sh
@@ -7,13 +7,14 @@
 
 KATA_DEPLOY_DIR="`dirname $0`/../../kata-deploy-cc"
 KATA_DEPLOY_ARTIFACT="${1:-"kata-static.tar.xz"}"
+REGISTRY="${2:-"quay.io/confidential-containers/runtime-payload"}"
 
 echo "Copying $KATA_DEPLOY_ARTIFACT to $KATA_DEPLOY_DIR"
 cp $KATA_DEPLOY_ARTIFACT $KATA_DEPLOY_DIR
 
 pushd $KATA_DEPLOY_DIR
 
-IMAGE_TAG="quay.io/confidential-containers/runtime-payload:kata-containers-$(git rev-parse HEAD)"
+IMAGE_TAG="${REGISTRY}:kata-containers-$(git rev-parse HEAD)"
 
 echo "Building the image"
 docker build --tag $IMAGE_TAG .