diff --git a/.github/workflows/payload-after-push-amd64.yaml b/.github/workflows/payload-after-push-amd64.yaml
new file mode 100644
index 0000000000..30b4303c91
--- /dev/null
+++ b/.github/workflows/payload-after-push-amd64.yaml
@@ -0,0 +1,96 @@
+name: CI | Publish kata-deploy payload for amd64
+on:
+  workflow_call:
+    inputs:
+      target-arch:
+        required: true
+        type: string
+
+jobs:
+  build-asset:
+    runs-on: ubuntu-latest
+    strategy:
+      matrix:
+        asset:
+          - cloud-hypervisor
+          - firecracker
+          - kernel
+          - nydus
+          - qemu
+          - rootfs-image
+          - rootfs-initrd
+          - virtiofsd
+    steps:
+      - name: Login to Kata Containers quay.io
+        uses: docker/login-action@v2
+        with:
+          registry: quay.io
+          username: ${{ secrets.QUAY_DEPLOYER_USERNAME }}
+          password: ${{ secrets.QUAY_DEPLOYER_PASSWORD }}
+
+      - uses: actions/checkout@v3
+        with:
+          fetch-depth: 0 # This is needed in order to keep the commit ids history
+      - name: Build ${{ matrix.asset }}
+        run: |
+          make "${KATA_ASSET}-tarball"
+          build_dir=$(readlink -f build)
+          # store-artifact does not work with symlink
+          sudo cp -r "${build_dir}" "kata-build"
+        env:
+          KATA_ASSET: ${{ matrix.asset }}
+          TAR_OUTPUT: ${{ matrix.asset }}.tar.gz
+          PUSH_TO_REGISTRY: yes
+
+      - name: store-artifact ${{ matrix.asset }}
+        uses: actions/upload-artifact@v3
+        with:
+          name: kata-artifacts
+          path: kata-build/kata-static-${{ matrix.asset }}.tar.xz
+          retention-days: 1
+          if-no-files-found: error
+
+  create-kata-tarball:
+    runs-on: ubuntu-latest
+    needs: build-asset
+    steps:
+      - uses: actions/checkout@v3
+      - name: get-artifacts
+        uses: actions/download-artifact@v3
+        with:
+          name: kata-artifacts
+          path: kata-artifacts
+      - name: merge-artifacts
+        run: |
+          ./tools/packaging/kata-deploy/local-build/kata-deploy-merge-builds.sh kata-artifacts
+      - name: store-artifacts
+        uses: actions/upload-artifact@v3
+        with:
+          name: kata-static-tarball
+          path: kata-static.tar.xz
+          retention-days: 1
+          if-no-files-found: error
+
+  kata-payload:
+    needs: create-kata-tarball
+    runs-on: ubuntu-latest
+    steps:
+      - name: Login to Confidential Containers quay.io
+        uses: docker/login-action@v2
+        with:
+          registry: quay.io
+          username: ${{ secrets.QUAY_DEPLOYER_USERNAME }}
+          password: ${{ secrets.QUAY_DEPLOYER_PASSWORD }}
+
+      - uses: actions/checkout@v3
+      - name: get-kata-tarball
+        uses: actions/download-artifact@v3
+        with:
+          name: kata-static-tarball
+
+      - name: build-and-push-kata-payload
+        id: build-and-push-kata-payload
+        run: |
+          ./tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-payload.sh \
+          $(pwd)/kata-static.tar.xz "quay.io/kata-containers/kata-deploy-ci" \
+          "kata-containers-${{ inputs.target-arch }}"
diff --git a/.github/workflows/payload-after-push-arm64.yaml b/.github/workflows/payload-after-push-arm64.yaml
new file mode 100644
index 0000000000..0dc11a665e
--- /dev/null
+++ b/.github/workflows/payload-after-push-arm64.yaml
@@ -0,0 +1,108 @@
+name: CI | Publish kata-deploy payload for arm64
+on:
+  workflow_call:
+    inputs:
+      target-arch:
+        required: true
+        type: string
+
+jobs:
+  build-asset:
+    runs-on: arm64
+    strategy:
+      matrix:
+        asset:
+          - cloud-hypervisor
+          - firecracker
+          - kernel
+          - nydus
+          - qemu
+          - rootfs-image
+          - rootfs-initrd
+          - virtiofsd
+    steps:
+      - name: Login to Kata Containers quay.io
+        uses: docker/login-action@v2
+        with:
+          registry: quay.io
+          username: ${{ secrets.QUAY_DEPLOYER_USERNAME }}
+          password: ${{ secrets.QUAY_DEPLOYER_PASSWORD }}
+
+      - name: Adjust a permission for repo
+        run: |
+          sudo chown -R $USER:$USER $GITHUB_WORKSPACE
+
+      - uses: actions/checkout@v3
+        with:
+          fetch-depth: 0 # This is needed in order to keep the commit ids history
+      - name: Build ${{ matrix.asset }}
+        run: |
+          make "${KATA_ASSET}-tarball"
+          build_dir=$(readlink -f build)
+          # store-artifact does not work with symlink
+          sudo cp -r "${build_dir}" "kata-build"
+        env:
+          KATA_ASSET: ${{ matrix.asset }}
+          TAR_OUTPUT: ${{ matrix.asset }}.tar.gz
+          PUSH_TO_REGISTRY: yes
+
+      - name: store-artifact ${{ matrix.asset }}
+        uses: actions/upload-artifact@v3
+        with:
+          name: kata-artifacts
+          path: kata-build/kata-static-${{ matrix.asset }}.tar.xz
+          retention-days: 1
+          if-no-files-found: error
+
+  create-kata-tarball:
+    runs-on: arm64
+    needs: build-asset
+    steps:
+      - name: Adjust a permission for repo
+        run: |
+          sudo chown -R $USER:$USER $GITHUB_WORKSPACE
+
+      - uses: actions/checkout@v3
+      - name: get-artifacts
+        uses: actions/download-artifact@v3
+        with:
+          name: kata-artifacts
+          path: kata-artifacts
+      - name: merge-artifacts
+        run: |
+          ./tools/packaging/kata-deploy/local-build/kata-deploy-merge-builds.sh kata-artifacts
+      - name: store-artifacts
+        uses: actions/upload-artifact@v3
+        with:
+          name: kata-static-tarball
+          path: kata-static.tar.xz
+          retention-days: 1
+          if-no-files-found: error
+
+  kata-payload:
+    needs: create-kata-tarball
+    runs-on: arm64
+    steps:
+      - name: Login to Confidential Containers quay.io
+        uses: docker/login-action@v2
+        with:
+          registry: quay.io
+          username: ${{ secrets.QUAY_DEPLOYER_USERNAME }}
+          password: ${{ secrets.QUAY_DEPLOYER_PASSWORD }}
+
+      - name: Adjust a permission for repo
+        run: |
+          sudo chown -R $USER:$USER $GITHUB_WORKSPACE
+
+      - uses: actions/checkout@v3
+      - name: get-kata-tarball
+        uses: actions/download-artifact@v3
+        with:
+          name: kata-static-tarball
+
+      - name: build-and-push-kata-payload
+        id: build-and-push-kata-payload
+        run: |
+          ./tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-payload.sh \
+          $(pwd)/kata-static.tar.xz "quay.io/kata-containers/kata-deploy-ci" \
+          "kata-containers-${{ inputs.target-arch }}"
diff --git a/.github/workflows/payload-after-push-s390x.yaml b/.github/workflows/payload-after-push-s390x.yaml
new file mode 100644
index 0000000000..0919da2a01
--- /dev/null
+++ b/.github/workflows/payload-after-push-s390x.yaml
@@ -0,0 +1,107 @@
+name: CI | Publish kata-deploy payload for s390x
+on:
+  workflow_call:
+    inputs:
+      target-arch:
+        required: true
+        type: string
+
+jobs:
+  build-asset:
+    runs-on: s390x
+    strategy:
+      matrix:
+        asset:
+          - kernel
+          - shim-v2
+          - qemu
+          - rootfs-image
+          - rootfs-initrd
+          - virtiofsd
+    steps:
+      - name: Login to Kata Containers quay.io
+        uses: docker/login-action@v2
+        with:
+          registry: quay.io
+          username: ${{ secrets.QUAY_DEPLOYER_USERNAME }}
+          password: ${{ secrets.QUAY_DEPLOYER_PASSWORD }}
+
+      - name: Adjust a permission for repo
+        run: |
+          sudo chown -R $USER:$USER $GITHUB_WORKSPACE
+
+      - uses: actions/checkout@v3
+        with:
+          fetch-depth: 0 # This is needed in order to keep the commit ids history
+      - name: Build ${{ matrix.asset }}
+        run: |
+          make "${KATA_ASSET}-tarball"
+          build_dir=$(readlink -f build)
+          # store-artifact does not work with symlink
+          sudo cp -r "${build_dir}" "kata-build"
+          sudo chown -R $(id -u):$(id -g) "kata-build"
+        env:
+          KATA_ASSET: ${{ matrix.asset }}
+          TAR_OUTPUT: ${{ matrix.asset }}.tar.gz
+          PUSH_TO_REGISTRY: yes
+
+      - name: store-artifact ${{ matrix.asset }}
+        uses: actions/upload-artifact@v3
+        with:
+          name: kata-artifacts-s390x
+          path: kata-build/kata-static-${{ matrix.asset }}.tar.xz
+          retention-days: 1
+          if-no-files-found: error
+
+  create-kata-tarball:
+    runs-on: s390x
+    needs: build-asset
+    steps:
+      - name: Adjust a permission for repo
+        run: |
+          sudo chown -R $USER:$USER $GITHUB_WORKSPACE
+
+      - uses: actions/checkout@v3
+      - name: get-artifacts
+        uses: actions/download-artifact@v3
+        with:
+          name: kata-artifacts-s390x
+          path: kata-artifacts
+      - name: merge-artifacts
+        run: |
+          ./tools/packaging/kata-deploy/local-build/kata-deploy-merge-builds.sh kata-artifacts
+      - name: store-artifacts
+        uses: actions/upload-artifact@v3
+        with:
+          name: kata-static-tarball-s390x
+          path: kata-static.tar.xz
+          retention-days: 1
+          if-no-files-found: error
+
+  kata-payload:
+    needs: create-kata-tarball
+    runs-on: s390x
+    steps:
+      - name: Login to Confidential Containers quay.io
+        uses: docker/login-action@v2
+        with:
+          registry: quay.io
+          username: ${{ secrets.QUAY_DEPLOYER_USERNAME }}
+          password: ${{ secrets.QUAY_DEPLOYER_PASSWORD }}
+
+      - name: Adjust a permission for repo
+        run: |
+          sudo chown -R $USER:$USER $GITHUB_WORKSPACE
+
+      - uses: actions/checkout@v3
+      - name: get-kata-tarball
+        uses: actions/download-artifact@v3
+        with:
+          name: kata-static-tarball-s390x
+
+      - name: build-and-push-kata-payload
+        id: build-and-push-kata-payload
+        run: |
+          ./tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-payload.sh \
+          $(pwd)/kata-static.tar.xz "quay.io/kata-containers/kata-deploy-ci" \
+          "kata-containers-${{ inputs.target-arch }}"
diff --git a/.github/workflows/payload-after-push.yaml b/.github/workflows/payload-after-push.yaml
new file mode 100644
index 0000000000..c121f8d9f3
--- /dev/null
+++ b/.github/workflows/payload-after-push.yaml
@@ -0,0 +1,47 @@
+name: CI | Publish Kata Containers payload
+on:
+  push:
+    branches:
+      - main
+      - stable-*
+
+jobs:
+  build-assets-amd64:
+    uses: ./.github/workflows/cc-payload-after-push-amd64.yaml
+    with:
+      target-arch: amd64
+    secrets: inherit
+
+  build-assets-arm64:
+    uses: ./.github/workflows/cc-payload-after-push-arm64.yaml
+    with:
+      target-arch: arm64
+    secrets: inherit
+
+  build-assets-s390x:
+    uses: ./.github/workflows/cc-payload-after-push-s390x.yaml
+    with:
+      target-arch: s390x
+    secrets: inherit
+
+  publish:
+    runs-on: ubuntu-latest
+    needs: [build-assets-amd64, build-assets-arm64, build-assets-s390x]
+    steps:
+      - name: Checkout repository
+        uses: actions/checkout@v3
+
+      - name: Login to Confidential Containers quay.io
+        uses: docker/login-action@v2
+        with:
+          registry: quay.io
+          username: ${{ secrets.QUAY_DEPLOYER_USERNAME }}
+          password: ${{ secrets.QUAY_DEPLOYER_PASSWORD }}
+
+      - name: Push multi-arch manifest
+        run: |
+          docker manifest create quay.io/kata-containers/kata-deploy-ci:kata-containers-latest \
+          --amend quay.io/kata-containers/kata-deploy-ci:kata-containers-amd64 \
+          --amend quay.io/kata-containers/kata-deploy-ci:kata-containers-arm64 \
+          --amend quay.io/kata-containers/kata-deploy-ci:kata-containers-s390x
+          docker manifest push quay.io/kata-containers/kata-deploy-ci:kata-containers-latest
diff --git a/tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-payload.sh b/tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-payload.sh
new file mode 100755
index 0000000000..29ea59b17b
--- /dev/null
+++ b/tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-payload.sh
@@ -0,0 +1,50 @@
+#!/usr/bin/env bash
+#
+# Copyright 2022 Intel
+#
+# SPDX-License-Identifier: Apache-2.0
+#
+
+KATA_DEPLOY_DIR="`dirname ${0}`/../../kata-deploy-cc"
+KATA_DEPLOY_ARTIFACT="${1:-"kata-static.tar.xz"}"
+REGISTRY="${2:-"quay.io/kata-containers/kata-deploy"}"
+TAG="${3:-}"
+
+echo "Copying ${KATA_DEPLOY_ARTIFACT} to ${KATA_DEPLOY_DIR}"
+cp ${KATA_DEPLOY_ARTIFACT} ${KATA_DEPLOY_DIR}
+
+pushd ${KATA_DEPLOY_DIR}
+
+IMAGE_TAG="${REGISTRY}:kata-containers-$(git rev-parse HEAD)-$(uname -m)"
+
+echo "Building the image"
+if [ "$(uname -m)" = "s390x" ]; then
+	docker build \
+		--build-arg IMG_NAME=clefos \
+		--build-arg IMG_TAG=7 \
+		--tag ${IMAGE_TAG} .
+else
+	docker build --tag ${IMAGE_TAG} .
+fi
+
+echo "Pushing the image to quay.io"
+docker push ${IMAGE_TAG}
+
+if [ -n "${TAG}" ]; then
+	ADDITIONAL_TAG="${REGISTRY}:${TAG}"
+
+	echo "Building the ${ADDITIONAL_TAG} image"
+	if [ "$(uname -m)" = "s390x" ]; then
+		docker build \
+			--build-arg IMG_NAME=clefos \
+			--build-arg IMG_TAG=7 \
+			--tag ${ADDITIONAL_TAG} .
+	else
+		docker build --tag ${ADDITIONAL_TAG} .
+	fi
+
+	echo "Pushing the image ${ADDITIONAL_TAG} to quay.io"
+	docker push ${ADDITIONAL_TAG}
+fi
+
+popd