diff --git a/tools/packaging/kata-deploy/local-build/Makefile b/tools/packaging/kata-deploy/local-build/Makefile
index 68e45d447e..9bc61c9ec7 100644
--- a/tools/packaging/kata-deploy/local-build/Makefile
+++ b/tools/packaging/kata-deploy/local-build/Makefile
@@ -59,3 +59,6 @@ merge-builds:
 
 install-tarball:
 	tar -xvf ./kata-static.tar.xz -C /
+
+image: kata-tarball
+	$(MK_DIR)kata-deploy-build-and-upload-image.sh $(CURDIR)/kata-static.tar.xz
diff --git a/tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-image.sh b/tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-image.sh
new file mode 100755
index 0000000000..1db840a19e
--- /dev/null
+++ b/tools/packaging/kata-deploy/local-build/kata-deploy-build-and-upload-image.sh
@@ -0,0 +1,24 @@
+#!/usr/bin/env bash
+#
+# Copyright 2021 Fabiano Fidêncio
+#
+# SPDX-License-Identifier: Apache-2.0
+#
+
+KATA_DEPLOY_DIR="`dirname $0`/../"
+KATA_DEPLOY_ARTIFACT="$1"
+
+echo "Copying $KATA_DEPLOY_ARTIFACT to $KATA_DEPLOY_DIR"
+cp $KATA_DEPLOY_ARTIFACT $KATA_DEPLOY_DIR
+
+pushd $KATA_DEPLOY_DIR
+
+IMAGE_TAG="quay.io/kata-containers/kata-deploy-cc:v0"
+
+echo "Building the image"
+docker build --tag $IMAGE_TAG .
+
+echo "Pushing the image to quay.io"
+docker push $IMAGE_TAG
+
+popd