diff --git a/tools/packaging/static-build/initramfs/build.sh b/tools/packaging/static-build/initramfs/build.sh
index 787d6e85b..fce2a5fce 100755
--- a/tools/packaging/static-build/initramfs/build.sh
+++ b/tools/packaging/static-build/initramfs/build.sh
@@ -34,8 +34,10 @@ package_output_dir="${package_output_dir:-}"
 
 container_image="${BUILDER_REGISTRY}:initramfs-cryptsetup-${cryptsetup_version}-lvm2-${lvm2_version}-$(get_last_modification ${repo_root_dir} ${script_dir})"
 
-sudo docker pull ${container_image} || sudo docker build \
-	-t "${container_image}" "${script_dir}"
+sudo docker pull ${container_image} || (sudo docker build \
+	-t "${container_image}" "${script_dir}" && \
+	# No-op unless PUSH_TO_REGISTRY is exported as "yes"
+	push_to_registry "${container_image}")
 
 sudo docker run --rm -i -v "${repo_root_dir}:${repo_root_dir}" \
 	-w "${PWD}" \