diff --git a/hack/lib/util.sh b/hack/lib/util.sh
index f652ef7aee0..5e542d99c1a 100644
--- a/hack/lib/util.sh
+++ b/hack/lib/util.sh
@@ -143,11 +143,19 @@ kube::util::gen-doc() {
       link=$(kube::util::analytics-link "${path}")
       echo -e "\n${link}" >> "${tmpdir}/${file}"
     fi
-    # remove all old generated files from the destination
-    if [[ -e "${tmpdir}/${file}" && -n "${skipprefix}" ]]; then
+    # Remove all old generated files from the destination
+    if [[ -e "${tmpdir}/${file}" ]]; then
       local original generated
-      original=$(grep -v "^${skipprefix}" "${dest}/${file}") || :
-      generated=$(grep -v "^${skipprefix}" "${tmpdir}/${file}") || :
+      # Filter all munges from original content.
+      original=$(cat "${dest}/${file}" | sed '/^<!-- BEGIN MUNGE:.*/,/^<!-- END MUNGE:.*/d')
+      generated=$(cat "${tmpdir}/${file}")
+      # If this function was asked to filter lines with a prefix, do so.
+      if [[ -n "${skipprefix}" ]]; then
+        original=$(echo "${original}" | grep -v "^${skipprefix}" || :)
+        generated=$(echo "${generated}" | grep -v "^${skipprefix}" || :)
+      fi
+      # By now, the contents should be normalized and stripped of any
+      # auto-managed content.
       if [[ "${original}" == "${generated}" ]]; then
         # actual contents same, overwrite generated with original.
         mv "${dest}/${file}" "${tmpdir}/${file}"
diff --git a/hack/run-gendocs.sh b/hack/run-gendocs.sh
index 51d1b85fb93..f605bf551b9 100755
--- a/hack/run-gendocs.sh
+++ b/hack/run-gendocs.sh
@@ -40,6 +40,11 @@ if [[ ! -x "$gendocs" || ! -x "$genman" || ! -x "$genbashcomp" || ! -x "$mungedo
   exit 1
 fi
 
+kube::util::gen-doc "${gendocs}" "${KUBE_ROOT}/docs/" '###### Auto generated by spf13/cobra'
+kube::util::gen-doc "${genman}" "${KUBE_ROOT}/docs/man/man1"
+kube::util::gen-doc "${genbashcomp}" "${KUBE_ROOT}/contrib/completions/bash/"
+kube::util::gen-analytics "${KUBE_ROOT}"
+
 "${mungedocs}" "--root-dir=${KUBE_ROOT}/docs/" 
 ret=$?
 if [[ $ret -eq 1 ]]; then
@@ -50,9 +55,4 @@ elif [[ $ret -eq 2 ]]; then
   exit 1
 fi
 
-kube::util::gen-doc "${gendocs}" "${KUBE_ROOT}/docs/" '###### Auto generated by spf13/cobra'
-kube::util::gen-doc "${genman}" "${KUBE_ROOT}/docs/man/man1"
-kube::util::gen-doc "${genbashcomp}" "${KUBE_ROOT}/contrib/completions/bash/"
-kube::util::gen-analytics "${KUBE_ROOT}"
-
 # ex: ts=2 sw=2 et filetype=sh
diff --git a/hack/verify-gendocs.sh b/hack/verify-gendocs.sh
index 17c6637bef6..7a878ba7343 100755
--- a/hack/verify-gendocs.sh
+++ b/hack/verify-gendocs.sh
@@ -60,10 +60,10 @@ if [[ $ret -eq 2 ]]; then
 fi
 
 kube::util::gen-doc "${genman}" "${TMP_DOCROOT}/man/man1/"
-kube::util::gen-doc "${gendocs}" "${TMP_DOCROOT}"
+kube::util::gen-doc "${gendocs}" "${TMP_DOCROOT}" '###### Auto generated by spf13/cobra'
 echo "diffing ${DOCROOT} against freshly generated docs"
 ret=0
-diff -Naupr -I 'Auto generated by' "${DOCROOT}" "${TMP_DOCROOT}" || ret=$?
+diff -Naupr "${DOCROOT}" "${TMP_DOCROOT}" || ret=$?
 rm -rf "${_tmp}"
 needsanalytics=($(kube::util::gen-analytics "${KUBE_ROOT}" 1))
 if [[ ${#needsanalytics[@]} -ne 0 ]]; then