diff --git a/hack/lib/version.sh b/hack/lib/version.sh
index 4dec8dadb4f..a14c7261aaa 100644
--- a/hack/lib/version.sh
+++ b/hack/lib/version.sh
@@ -108,8 +108,8 @@ kube::version::get_version_vars() {
 
       # If KUBE_GIT_VERSION is not a valid Semantic Version, then refuse to build.
       if ! [[ "${KUBE_GIT_VERSION}" =~ ^v([0-9]+)\.([0-9]+)(\.[0-9]+)?(-[0-9A-Za-z.-]+)?(\+[0-9A-Za-z.-]+)?$ ]]; then
-          echo "KUBE_GIT_VERSION should be a valid Semantic Version. Current value: ${KUBE_GIT_VERSION}"
-          echo "Please see more details here: https://semver.org"
+          kube::log::error "KUBE_GIT_VERSION should be a valid Semantic Version. Current value: ${KUBE_GIT_VERSION}"
+          kube::log::error "Please see more details here: https://semver.org"
           exit 1
       fi
     fi