diff --git a/test/images/Makefile b/test/images/Makefile
index 7376c2a9fc3..b588d739aca 100644
--- a/test/images/Makefile
+++ b/test/images/Makefile
@@ -37,4 +37,7 @@ all-container:
 all-push: all-container
 	./image-util.sh push $(WHAT)
 
-.PHONY: all all-push all-container
+all-build-and-push:
+	./image-util.sh build_and_push ${WHAT}
+
+.PHONY: all all-build-and-push all-push all-container
diff --git a/test/images/cloudbuild.yaml b/test/images/cloudbuild.yaml
index c1217938d55..2912b934601 100644
--- a/test/images/cloudbuild.yaml
+++ b/test/images/cloudbuild.yaml
@@ -19,7 +19,7 @@ steps:
     - REGISTRY=gcr.io/k8s-staging-e2e-test-images
     # TODO(claudiub): Readd the REMOTE_DOCKER_URL_${os_version} to reenable the Windows test image building process.
     args:
-    - all-push
+    - all-build-and-push
 substitutions:
   # _GIT_TAG will be filled with a git-based tag for the image, of the form vYYYYMMDD-hash, and
   # can be used as a substitution
diff --git a/test/images/image-util.sh b/test/images/image-util.sh
index 3c62ecd736e..b750449f963 100755
--- a/test/images/image-util.sh
+++ b/test/images/image-util.sh
@@ -237,6 +237,14 @@ push() {
   docker manifest push --purge "${REGISTRY}/${image}:${TAG}"
 }
 
+# This function is for building AND pushing images. Useful if ${WHAT} is "all-conformance".
+# This will allow images to be pushed immediately after they've been pushed.
+build_and_push() {
+  image=$1
+  build "${image}"
+  push "${image}"
+}
+
 # This function is for building the go code
 bin() {
   local arch_prefix=""