diff --git a/build/mark-new-version.sh b/build/mark-new-version.sh
index 97df03f97e4..ff8abb15bca 100755
--- a/build/mark-new-version.sh
+++ b/build/mark-new-version.sh
@@ -96,7 +96,7 @@ DOCS_TO_EDIT=(docs/README.md examples/README.md)
 for DOC in "${DOCS_TO_EDIT[@]}"; do
   $SED -ri \
       -e '/<!-- BEGIN STRIP_FOR_RELEASE -->/,/<!-- END STRIP_FOR_RELEASE -->/d' \
-      -e "s/HEAD/${NEW_VERSION}/" \
+      -e "s|(releases.k8s.io)/[^/]+|\1/${NEW_VERSION}|" \
       "${DOC}"
 done
 
diff --git a/docs/README.md b/docs/README.md
index ad3f4b00454..7e6171d30dc 100644
--- a/docs/README.md
+++ b/docs/README.md
@@ -1,4 +1,4 @@
-# Kubernetes Documentation: HEAD
+# Kubernetes Documentation: releases.k8s.io/HEAD
 
 <!-- BEGIN STRIP_FOR_RELEASE -->
 
diff --git a/examples/README.md b/examples/README.md
index 651a034f306..0d67871ef57 100644
--- a/examples/README.md
+++ b/examples/README.md
@@ -1,4 +1,4 @@
-# Kubernetes Examples: HEAD
+# Kubernetes Examples: releases.k8s.io/HEAD
 
 <!-- BEGIN STRIP_FOR_RELEASE -->