diff --git a/hack/ginkgo-e2e.sh b/hack/ginkgo-e2e.sh
index 8c000606772..6d180853775 100755
--- a/hack/ginkgo-e2e.sh
+++ b/hack/ginkgo-e2e.sh
@@ -113,6 +113,10 @@ if [[ "${GINKGO_TOLERATE_FLAKES}" == "y" ]]; then
   FLAKE_ATTEMPTS=2
 fi
 
+if [[ "${GINKGO_NO_COLOR}" == "y" ]]; then
+  ginkgo_args+=("--noColor")
+fi
+
 # The --host setting is used only when providing --auth_config
 # If --kubeconfig is used, the host to use is retrieved from the .kubeconfig
 # file and the one provided with --host is ignored.