diff --git a/hack/lib/protoc.sh b/hack/lib/protoc.sh
index ff8a1d57dc4..45e163b2f4b 100644
--- a/hack/lib/protoc.sh
+++ b/hack/lib/protoc.sh
@@ -43,7 +43,7 @@ function kube::protoc::check_protoc() {
     echo "Generating protobuf requires protoc 3.0.0-beta1 or newer. Please download and"
     echo "install the platform appropriate Protobuf package for your OS: "
     echo
-    echo "  https://github.com/google/protobuf/releases"
+    echo "  https://github.com/protocolbuffers/protobuf/releases"
     echo
     echo "WARNING: Protobuf changes are not being validated"
     exit 1
diff --git a/hack/update-generated-kms-dockerized.sh b/hack/update-generated-kms-dockerized.sh
index 50104c0d536..66709da3b06 100755
--- a/hack/update-generated-kms-dockerized.sh
+++ b/hack/update-generated-kms-dockerized.sh
@@ -30,7 +30,7 @@ if [[ -z "$(which protoc)" || "$(protoc --version)" != "libprotoc 3."* ]]; then
   echo "Generating protobuf requires protoc 3.0.0-beta1 or newer. Please download and"
   echo "install the platform appropriate Protobuf package for your OS: "
   echo
-  echo "  https://github.com/google/protobuf/releases"
+  echo "  https://github.com/protocolbuffers/protobuf/releases"
   echo
   echo "WARNING: Protobuf changes are not being validated"
   exit 1
diff --git a/hack/update-generated-protobuf-dockerized.sh b/hack/update-generated-protobuf-dockerized.sh
index 2b2a2c24225..32fcb45dae4 100755
--- a/hack/update-generated-protobuf-dockerized.sh
+++ b/hack/update-generated-protobuf-dockerized.sh
@@ -35,7 +35,7 @@ if [[ -z "$(which protoc)" || "$(protoc --version)" != "libprotoc 3."* ]]; then
   echo "Generating protobuf requires protoc 3.0.0-beta1 or newer. Please download and"
   echo "install the platform appropriate Protobuf package for your OS: "
   echo
-  echo "  https://github.com/google/protobuf/releases"
+  echo "  https://github.com/protocolbuffers/protobuf/releases"
   echo
   echo "WARNING: Protobuf changes are not being validated"
   exit 1
diff --git a/hack/update-generated-runtime-dockerized.sh b/hack/update-generated-runtime-dockerized.sh
index ea5caec6247..c933335af76 100755
--- a/hack/update-generated-runtime-dockerized.sh
+++ b/hack/update-generated-runtime-dockerized.sh
@@ -35,7 +35,7 @@ if [[ -z "$(which protoc)" || "$(protoc --version)" != "libprotoc 3."* ]]; then
   echo "Generating protobuf requires protoc 3.0.0-beta1 or newer. Please download and"
   echo "install the platform appropriate Protobuf package for your OS: "
   echo
-  echo "  https://github.com/google/protobuf/releases"
+  echo "  https://github.com/protocolbuffers/protobuf/releases"
   echo
   echo "WARNING: Protobuf changes are not being validated"
   exit 1