diff --git a/build/build-image/cross/Makefile b/build/build-image/cross/Makefile
index 8b0634dc709..bbf4c904862 100644
--- a/build/build-image/cross/Makefile
+++ b/build/build-image/cross/Makefile
@@ -14,13 +14,14 @@
 
 .PHONY:	build push
 
-IMAGE = kube-cross
-TAG = $(shell cat VERSION)
+IMAGE=kube-cross
+TAG=$(shell cat VERSION)
+
+
+all: push
 
 build:
 	docker build -t gcr.io/google_containers/$(IMAGE):$(TAG) .
 
 push: build
 	gcloud docker --server=gcr.io push gcr.io/google_containers/$(IMAGE):$(TAG)
-
-all: push