diff --git a/hack/verify-gofmt.sh b/hack/verify-gofmt.sh
index eb9d17601c5..3ec0e61d69f 100755
--- a/hack/verify-gofmt.sh
+++ b/hack/verify-gofmt.sh
@@ -54,6 +54,8 @@ find_files() {
 # have failed before getting to the "echo" in the block below.
 diff=$(find_files | xargs ${gofmt} -d -s 2>&1) || true
 if [[ -n "${diff}" ]]; then
-  echo "${diff}"
+  echo "${diff}" >&2
+  echo >&2
+  echo "Run ./hack/update-gofmt.sh" >&2
   exit 1
 fi