diff --git a/build/build-image/cross/Dockerfile b/build/build-image/cross/Dockerfile
index 379d80a1073..248ea8347f2 100644
--- a/build/build-image/cross/Dockerfile
+++ b/build/build-image/cross/Dockerfile
@@ -62,11 +62,11 @@ RUN echo "deb http://emdebian.org/tools/debian/ jessie main" > /etc/apt/sources.
 # work around 64MB tmpfs size in Docker 1.6
 ENV TMPDIR /tmp.k8s
 
-# Get the code coverage tool and godep
+# Get the code coverage tool, godep, and go-bindata
 RUN mkdir $TMPDIR \
   && chmod a+rwx $TMPDIR \
   && chmod o+t $TMPDIR \
-  && go get golang.org/x/tools/cmd/cover github.com/tools/godep
+  && go get golang.org/x/tools/cmd/cover github.com/tools/godep github.com/jteeuwen/go-bindata/go-bindata
 
 # Download and symlink etcd. We need this for our integration tests.
 RUN export ETCD_VERSION=v2.2.1; \
diff --git a/build/build-image/cross/VERSION b/build/build-image/cross/VERSION
index 0400c13c4e3..80d7c7cbdfe 100644
--- a/build/build-image/cross/VERSION
+++ b/build/build-image/cross/VERSION
@@ -1 +1 @@
-v1.6.3-0
+v1.6.3-1
diff --git a/build/common.sh b/build/common.sh
index 2a8f0892a33..a2519b311f0 100755
--- a/build/common.sh
+++ b/build/common.sh
@@ -45,7 +45,7 @@ readonly KUBE_GCS_DELETE_EXISTING="${KUBE_GCS_DELETE_EXISTING:-n}"
 
 # Constants
 readonly KUBE_BUILD_IMAGE_REPO=kube-build
-readonly KUBE_BUILD_IMAGE_CROSS_TAG="v1.6.3-0"
+readonly KUBE_BUILD_IMAGE_CROSS_TAG="v1.6.3-1"
 # KUBE_BUILD_DATA_CONTAINER_NAME=kube-build-data-<hash>"
 
 # Here we map the output directories across both the local and remote _output
diff --git a/hack/jenkins/test-dockerized.sh b/hack/jenkins/test-dockerized.sh
index 9b8f44f26ad..68e17985e25 100755
--- a/hack/jenkins/test-dockerized.sh
+++ b/hack/jenkins/test-dockerized.sh
@@ -34,6 +34,7 @@ retry() {
 export PATH=${GOPATH}/bin:${PWD}/third_party/etcd:/usr/local/go/bin:${PATH}
 
 retry go get github.com/tools/godep && godep version
+retry go get github.com/jteeuwen/go-bindata/go-bindata
 retry go get github.com/jstemmer/go-junit-report
 
 # Enable the Go race detector.
diff --git a/hack/jenkins/verify-dockerized.sh b/hack/jenkins/verify-dockerized.sh
index f4ab9ac24f0..2fd6427de25 100755
--- a/hack/jenkins/verify-dockerized.sh
+++ b/hack/jenkins/verify-dockerized.sh
@@ -32,6 +32,7 @@ retry() {
 export PATH=${GOPATH}/bin:${PWD}/third_party/etcd:/usr/local/go/bin:${PATH}
 
 retry go get github.com/tools/godep && godep version
+retry go get github.com/jteeuwen/go-bindata/go-bindata
 
 export LOG_LEVEL=4
 
diff --git a/hack/update-bindata.sh b/hack/update-bindata.sh
index 9fad4abbe9d..eeed2f60340 100755
--- a/hack/update-bindata.sh
+++ b/hack/update-bindata.sh
@@ -19,7 +19,7 @@ set -o pipefail
 set -o nounset
 
 if [[ -z "${KUBE_ROOT:-}" ]]; then
-	echo "KUBE_ROOT not detected, setting default."
+	# Relative to test/e2e/generated/
 	KUBE_ROOT="../../../"
 fi
 
@@ -28,25 +28,14 @@ if [[ ! -d "${KUBE_ROOT}/examples" ]]; then
 	exit 1
 fi
 
-# Setup bindata if not already in the system.
-# For separation of concerns, download first, then install later.
-if ! git config -l | grep -q "user.name" && ! git config -l | grep -q "user.email" ; then
-    git config --global user.name bindata-mockuser
-    git config --global user.email bindata-mockuser@example.com
-fi
-
-go get -u github.com/jteeuwen/go-bindata/... || echo "go-bindata get failed, possibly already exists, proceeding"
-go install github.com/jteeuwen/go-bindata/... || echo "go-bindata install may have failed, proceeding anyway..."
-
-if [[ ! -f ${GOPATH}/bin/go-bindata ]]; then
-	echo "missing bin/go-bindata"
-	echo "for debugging, printing search for bindata files out..."
-	find ${GOPATH} -name go-bindata
+if ! which go-bindata &>/dev/null ; then
+	echo "Cannot find go-bindata. Install with"
+	echo "  go get -u github.com/jteeuwen/go-bindata/go-bindata"
 	exit 5
 fi
 
 BINDATA_OUTPUT="${KUBE_ROOT}/test/e2e/generated/bindata.go"
-${GOPATH}/bin/go-bindata -nometadata -prefix "${KUBE_ROOT}" -o ${BINDATA_OUTPUT} -pkg generated \
+go-bindata -nometadata -prefix "${KUBE_ROOT}" -o ${BINDATA_OUTPUT} -pkg generated \
 	-ignore .jpg -ignore .png -ignore .md \
 	"${KUBE_ROOT}/examples/..." \
 	"${KUBE_ROOT}/docs/user-guide/..." \
diff --git a/test/e2e_node/jenkins/e2e-node-jenkins.sh b/test/e2e_node/jenkins/e2e-node-jenkins.sh
index 57b888200f6..0af6beca255 100755
--- a/test/e2e_node/jenkins/e2e-node-jenkins.sh
+++ b/test/e2e_node/jenkins/e2e-node-jenkins.sh
@@ -28,6 +28,7 @@ set -x
 
 . $1
 
+go get -u github.com/jteeuwen/go-bindata/go-bindata
 make generated_files
 
 # TODO converge build steps with hack/build-go some day if possible.