diff --git a/test/e2e/rc.go b/test/e2e/rc.go
index 9d25f37c100..409b91505de 100644
--- a/test/e2e/rc.go
+++ b/test/e2e/rc.go
@@ -41,7 +41,7 @@ var _ = Describe("ReplicationController", func() {
 		// requires private images
 		SkipUnlessProviderIs("gce", "gke")
 
-		ServeImageOrFail(framework, "private", "gcr.io/_b_k8s_authenticated_test/serve_hostname:1.1")
+		ServeImageOrFail(framework, "private", "b.gcr.io/k8s_authenticated_test/serve_hostname:1.1")
 	})
 })