diff --git a/pkg/controller/cloud/node_controller.go b/pkg/controller/cloud/node_controller.go
index 17fedb72b13..f69ce0b5a24 100644
--- a/pkg/controller/cloud/node_controller.go
+++ b/pkg/controller/cloud/node_controller.go
@@ -70,6 +70,14 @@ var labelReconcileInfo = []struct {
 		secondaryKey:          v1.LabelZoneRegionStable,
 		ensureSecondaryExists: true,
 	},
+	{
+		// Reconcile the beta and the stable instance-type label using the beta label as
+		// the source of truth
+		// TODO: switch the primary key to GA labels in v1.21
+		primaryKey:            v1.LabelInstanceType,
+		secondaryKey:          v1.LabelInstanceTypeStable,
+		ensureSecondaryExists: true,
+	},
 }
 
 var UpdateNodeSpecBackoff = wait.Backoff{
@@ -375,6 +383,8 @@ func (cnc *CloudNodeController) initializeNode(ctx context.Context, node *v1.Nod
 		} else if instanceType != "" {
 			klog.V(2).Infof("Adding node label from cloud provider: %s=%s", v1.LabelInstanceType, instanceType)
 			curNode.ObjectMeta.Labels[v1.LabelInstanceType] = instanceType
+			klog.V(2).Infof("Adding node label from cloud provider: %s=%s", v1.LabelInstanceTypeStable, instanceType)
+			curNode.ObjectMeta.Labels[v1.LabelInstanceTypeStable] = instanceType
 		}
 
 		if zones, ok := cnc.cloud.Zones(); ok {
diff --git a/pkg/controller/cloud/node_controller_test.go b/pkg/controller/cloud/node_controller_test.go
index 5e10eb9236a..37470060f78 100644
--- a/pkg/controller/cloud/node_controller_test.go
+++ b/pkg/controller/cloud/node_controller_test.go
@@ -689,12 +689,15 @@ func Test_reconcileNodeLabels(t *testing.T) {
 			labels: map[string]string{
 				v1.LabelZoneFailureDomain: "foo",
 				v1.LabelZoneRegion:        "bar",
+				v1.LabelInstanceType:      "the-best-type",
 			},
 			expectedLabels: map[string]string{
 				v1.LabelZoneFailureDomain:       "foo",
 				v1.LabelZoneRegion:              "bar",
 				v1.LabelZoneFailureDomainStable: "foo",
 				v1.LabelZoneRegionStable:        "bar",
+				v1.LabelInstanceType:            "the-best-type",
+				v1.LabelInstanceTypeStable:      "the-best-type",
 			},
 			expectedErr: nil,
 		},
@@ -705,12 +708,16 @@ func Test_reconcileNodeLabels(t *testing.T) {
 				v1.LabelZoneRegion:              "bar",
 				v1.LabelZoneFailureDomainStable: "foo",
 				v1.LabelZoneRegionStable:        "bar",
+				v1.LabelInstanceType:            "the-best-type",
+				v1.LabelInstanceTypeStable:      "the-best-type",
 			},
 			expectedLabels: map[string]string{
 				v1.LabelZoneFailureDomain:       "foo",
 				v1.LabelZoneRegion:              "bar",
 				v1.LabelZoneFailureDomainStable: "foo",
 				v1.LabelZoneRegionStable:        "bar",
+				v1.LabelInstanceType:            "the-best-type",
+				v1.LabelInstanceTypeStable:      "the-best-type",
 			},
 			expectedErr: nil,
 		},
@@ -721,12 +728,16 @@ func Test_reconcileNodeLabels(t *testing.T) {
 				v1.LabelZoneRegion:              "bar",
 				v1.LabelZoneFailureDomainStable: "wrongfoo",
 				v1.LabelZoneRegionStable:        "wrongbar",
+				v1.LabelInstanceType:            "the-best-type",
+				v1.LabelInstanceTypeStable:      "the-wrong-type",
 			},
 			expectedLabels: map[string]string{
 				v1.LabelZoneFailureDomain:       "foo",
 				v1.LabelZoneRegion:              "bar",
 				v1.LabelZoneFailureDomainStable: "foo",
 				v1.LabelZoneRegionStable:        "bar",
+				v1.LabelInstanceType:            "the-best-type",
+				v1.LabelInstanceTypeStable:      "the-best-type",
 			},
 			expectedErr: nil,
 		},