diff --git a/pkg/cloudprovider/cloud.go b/pkg/cloudprovider/cloud.go
index fc4f875499b..d5d99b17aa7 100644
--- a/pkg/cloudprovider/cloud.go
+++ b/pkg/cloudprovider/cloud.go
@@ -23,6 +23,7 @@ import (
 	"strings"
 
 	"k8s.io/kubernetes/pkg/api"
+	"k8s.io/kubernetes/pkg/types"
 )
 
 // Interface is an abstract, pluggable interface for cloud providers.
@@ -82,8 +83,8 @@ type LoadBalancer interface {
 	// GetLoadBalancer returns whether the specified load balancer exists, and
 	// if so, what its status is.
 	GetLoadBalancer(name, region string) (status *api.LoadBalancerStatus, exists bool, err error)
-	// EnsureLoadBalancer creates a new load balancer, or updates an existing one. Returns the status of the balancer
-	EnsureLoadBalancer(name, region string, loadBalancerIP net.IP, ports []*api.ServicePort, hosts []string, affinityType api.ServiceAffinity) (*api.LoadBalancerStatus, error)
+	// EnsureLoadBalancer creates a new load balancer 'name', or updates the existing one. Returns the status of the balancer
+	EnsureLoadBalancer(name, region string, loadBalancerIP net.IP, ports []*api.ServicePort, hosts []string, serviceName types.NamespacedName, affinityType api.ServiceAffinity) (*api.LoadBalancerStatus, error)
 	// UpdateLoadBalancer updates hosts under the specified load balancer.
 	UpdateLoadBalancer(name, region string, hosts []string) error
 	// EnsureLoadBalancerDeleted deletes the specified load balancer if it
diff --git a/pkg/cloudprovider/providers/aws/aws.go b/pkg/cloudprovider/providers/aws/aws.go
index f794a28ccf6..ff7597ccca4 100644
--- a/pkg/cloudprovider/providers/aws/aws.go
+++ b/pkg/cloudprovider/providers/aws/aws.go
@@ -43,6 +43,7 @@ import (
 	"k8s.io/kubernetes/pkg/api"
 	"k8s.io/kubernetes/pkg/cloudprovider"
 	"k8s.io/kubernetes/pkg/credentialprovider/aws"
+	"k8s.io/kubernetes/pkg/types"
 	"k8s.io/kubernetes/pkg/util/sets"
 
 	"github.com/golang/glog"
@@ -54,6 +55,9 @@ const ProviderName = "aws"
 // The tag name we use to differentiate multiple logically independent clusters running in the same AZ
 const TagNameKubernetesCluster = "KubernetesCluster"
 
+// The tag name we use to differentiate multiple services. Used currently for ELBs only.
+const TagNameKubernetesService = "kubernetes.io/service-name"
+
 // We sometimes read to see if something exists; then try to create it if we didn't find it
 // This can fail once in a consistent system if done in parallel
 // In an eventually consistent system, it could fail unboundedly
@@ -1731,8 +1735,8 @@ func (s *AWSCloud) listSubnetIDsinVPC(vpcId string) ([]string, error) {
 
 // EnsureLoadBalancer implements LoadBalancer.EnsureLoadBalancer
 // TODO(justinsb) It is weird that these take a region.  I suspect it won't work cross-region anyway.
-func (s *AWSCloud) EnsureLoadBalancer(name, region string, publicIP net.IP, ports []*api.ServicePort, hosts []string, affinity api.ServiceAffinity) (*api.LoadBalancerStatus, error) {
-	glog.V(2).Infof("EnsureLoadBalancer(%v, %v, %v, %v, %v)", name, region, publicIP, ports, hosts)
+func (s *AWSCloud) EnsureLoadBalancer(name, region string, publicIP net.IP, ports []*api.ServicePort, hosts []string, serviceName types.NamespacedName, affinity api.ServiceAffinity) (*api.LoadBalancerStatus, error) {
+	glog.V(2).Infof("EnsureLoadBalancer(%v, %v, %v, %v, %v, %v)", name, region, publicIP, ports, hosts, serviceName)
 
 	if region != s.region {
 		return nil, fmt.Errorf("requested load balancer region '%s' does not match cluster region '%s'", region, s.region)
@@ -1779,7 +1783,7 @@ func (s *AWSCloud) EnsureLoadBalancer(name, region string, publicIP net.IP, port
 	var securityGroupID string
 	{
 		sgName := "k8s-elb-" + name
-		sgDescription := "Security group for Kubernetes ELB " + name
+		sgDescription := fmt.Sprintf("Security group for Kubernetes ELB %s (%v)", name, serviceName)
 		securityGroupID, err = s.ensureSecurityGroup(sgName, sgDescription, vpcId)
 		if err != nil {
 			glog.Error("Error creating load balancer security group: ", err)
@@ -1828,7 +1832,7 @@ func (s *AWSCloud) EnsureLoadBalancer(name, region string, publicIP net.IP, port
 	}
 
 	// Build the load balancer itself
-	loadBalancer, err := s.ensureLoadBalancer(name, listeners, subnetIDs, securityGroupIDs)
+	loadBalancer, err := s.ensureLoadBalancer(serviceName, name, listeners, subnetIDs, securityGroupIDs)
 	if err != nil {
 		return nil, err
 	}
@@ -1850,7 +1854,7 @@ func (s *AWSCloud) EnsureLoadBalancer(name, region string, publicIP net.IP, port
 		return nil, err
 	}
 
-	glog.V(1).Infof("Loadbalancer %s has DNS name %s", name, orEmpty(loadBalancer.DNSName))
+	glog.V(1).Infof("Loadbalancer %s (%v) has DNS name %s", name, serviceName, orEmpty(loadBalancer.DNSName))
 
 	// TODO: Wait for creation?
 
@@ -2285,3 +2289,8 @@ func (s *AWSCloud) addFilters(filters []*ec2.Filter) []*ec2.Filter {
 	}
 	return filters
 }
+
+// Returns the cluster name or an empty string
+func (s *AWSCloud) getClusterName() string {
+	return s.filterTags[TagNameKubernetesCluster]
+}
diff --git a/pkg/cloudprovider/providers/aws/aws_loadbalancer.go b/pkg/cloudprovider/providers/aws/aws_loadbalancer.go
index 7f7b5dd3e22..90e0405d822 100644
--- a/pkg/cloudprovider/providers/aws/aws_loadbalancer.go
+++ b/pkg/cloudprovider/providers/aws/aws_loadbalancer.go
@@ -24,10 +24,11 @@ import (
 	"github.com/aws/aws-sdk-go/service/ec2"
 	"github.com/aws/aws-sdk-go/service/elb"
 	"github.com/golang/glog"
+	"k8s.io/kubernetes/pkg/types"
 	"k8s.io/kubernetes/pkg/util/sets"
 )
 
-func (s *AWSCloud) ensureLoadBalancer(name string, listeners []*elb.Listener, subnetIDs []string, securityGroupIDs []string) (*elb.LoadBalancerDescription, error) {
+func (s *AWSCloud) ensureLoadBalancer(namespacedName types.NamespacedName, name string, listeners []*elb.Listener, subnetIDs []string, securityGroupIDs []string) (*elb.LoadBalancerDescription, error) {
 	loadBalancer, err := s.describeLoadBalancer(name)
 	if err != nil {
 		return nil, err
@@ -47,7 +48,12 @@ func (s *AWSCloud) ensureLoadBalancer(name string, listeners []*elb.Listener, su
 
 		createRequest.SecurityGroups = stringPointerArray(securityGroupIDs)
 
-		glog.Info("Creating load balancer with name: ", name)
+		createRequest.Tags = []*elb.Tag{
+			{Key: aws.String(TagNameKubernetesCluster), Value: aws.String(s.getClusterName())},
+			{Key: aws.String(TagNameKubernetesService), Value: aws.String(namespacedName.String())},
+		}
+
+		glog.Infof("Creating load balancer for %v with name: ", namespacedName, name)
 		_, err := s.elb.CreateLoadBalancer(createRequest)
 		if err != nil {
 			return nil, err
diff --git a/pkg/cloudprovider/providers/aws/aws_test.go b/pkg/cloudprovider/providers/aws/aws_test.go
index 0f65bde8cce..861d93dcd1f 100644
--- a/pkg/cloudprovider/providers/aws/aws_test.go
+++ b/pkg/cloudprovider/providers/aws/aws_test.go
@@ -30,6 +30,7 @@ import (
 	"github.com/aws/aws-sdk-go/service/autoscaling"
 	"github.com/golang/glog"
 	"k8s.io/kubernetes/pkg/api"
+	"k8s.io/kubernetes/pkg/types"
 )
 
 const TestClusterId = "clusterid.test"
@@ -698,7 +699,9 @@ func TestLoadBalancerMatchesClusterRegion(t *testing.T) {
 		t.Errorf("Expected GetLoadBalancer region mismatch error.")
 	}
 
-	_, err = c.EnsureLoadBalancer("elb-name", badELBRegion, nil, nil, nil, api.ServiceAffinityNone)
+	serviceName := types.NamespacedName{Namespace: "foo", Name: "bar"}
+
+	_, err = c.EnsureLoadBalancer("elb-name", badELBRegion, nil, nil, nil, serviceName, api.ServiceAffinityNone)
 	if err == nil || err.Error() != errorMessage {
 		t.Errorf("Expected EnsureLoadBalancer region mismatch error.")
 	}
diff --git a/pkg/cloudprovider/providers/fake/fake.go b/pkg/cloudprovider/providers/fake/fake.go
index 5a67612858c..fdcc9bcb175 100644
--- a/pkg/cloudprovider/providers/fake/fake.go
+++ b/pkg/cloudprovider/providers/fake/fake.go
@@ -25,6 +25,7 @@ import (
 
 	"k8s.io/kubernetes/pkg/api"
 	"k8s.io/kubernetes/pkg/cloudprovider"
+	"k8s.io/kubernetes/pkg/types"
 )
 
 const ProviderName = "fake"
@@ -130,7 +131,7 @@ func (f *FakeCloud) GetLoadBalancer(name, region string) (*api.LoadBalancerStatu
 
 // EnsureLoadBalancer is a test-spy implementation of LoadBalancer.EnsureLoadBalancer.
 // It adds an entry "create" into the internal method call record.
-func (f *FakeCloud) EnsureLoadBalancer(name, region string, externalIP net.IP, ports []*api.ServicePort, hosts []string, affinityType api.ServiceAffinity) (*api.LoadBalancerStatus, error) {
+func (f *FakeCloud) EnsureLoadBalancer(name, region string, externalIP net.IP, ports []*api.ServicePort, hosts []string, serviceName types.NamespacedName, affinityType api.ServiceAffinity) (*api.LoadBalancerStatus, error) {
 	f.addCall("create")
 	if f.Balancers == nil {
 		f.Balancers = make(map[string]FakeBalancer)
diff --git a/pkg/cloudprovider/providers/gce/gce.go b/pkg/cloudprovider/providers/gce/gce.go
index d5696782bf6..3f9f542afe6 100644
--- a/pkg/cloudprovider/providers/gce/gce.go
+++ b/pkg/cloudprovider/providers/gce/gce.go
@@ -32,6 +32,7 @@ import (
 	"k8s.io/kubernetes/pkg/api"
 	"k8s.io/kubernetes/pkg/api/unversioned"
 	"k8s.io/kubernetes/pkg/cloudprovider"
+	"k8s.io/kubernetes/pkg/types"
 	utilerrors "k8s.io/kubernetes/pkg/util/errors"
 	"k8s.io/kubernetes/pkg/util/sets"
 	"k8s.io/kubernetes/pkg/util/wait"
@@ -431,12 +432,12 @@ func isHTTPErrorCode(err error, code int) bool {
 // Due to an interesting series of design decisions, this handles both creating
 // new load balancers and updating existing load balancers, recognizing when
 // each is needed.
-func (gce *GCECloud) EnsureLoadBalancer(name, region string, requestedIP net.IP, ports []*api.ServicePort, hostNames []string, affinityType api.ServiceAffinity) (*api.LoadBalancerStatus, error) {
+func (gce *GCECloud) EnsureLoadBalancer(name, region string, requestedIP net.IP, ports []*api.ServicePort, hostNames []string, serviceName types.NamespacedName, affinityType api.ServiceAffinity) (*api.LoadBalancerStatus, error) {
 	portStr := []string{}
 	for _, p := range ports {
 		portStr = append(portStr, fmt.Sprintf("%s/%d", p.Protocol, p.Port))
 	}
-	glog.V(2).Infof("EnsureLoadBalancer(%v, %v, %v, %v, %v)", name, region, requestedIP, portStr, hostNames)
+	glog.V(2).Infof("EnsureLoadBalancer(%v, %v, %v, %v, %v, %v)", name, region, requestedIP, portStr, hostNames, serviceName)
 
 	if len(hostNames) == 0 {
 		return nil, fmt.Errorf("Cannot EnsureLoadBalancer() with no hosts")
@@ -483,11 +484,11 @@ func (gce *GCECloud) EnsureLoadBalancer(name, region string, requestedIP net.IP,
 		}
 		if isSafeToReleaseIP {
 			if err := gce.deleteStaticIP(name, region); err != nil {
-				glog.Errorf("failed to release static IP %s for load balancer (%v, %v): %v", ipAddress, name, region, err)
+				glog.Errorf("failed to release static IP %s for load balancer (%v(%v), %v): %v", ipAddress, name, serviceName, region, err)
 			}
-			glog.V(2).Infof("EnsureLoadBalancer(%v): released static IP %s", name, ipAddress)
+			glog.V(2).Infof("EnsureLoadBalancer(%v(%v)): released static IP %s", name, serviceName, ipAddress)
 		} else {
-			glog.Warningf("orphaning static IP %s during update of load balancer (%v, %v): %v", ipAddress, name, region, err)
+			glog.Warningf("orphaning static IP %s during update of load balancer (%v(%v), %v): %v", ipAddress, name, serviceName, region, err)
 		}
 	}()
 
@@ -504,7 +505,7 @@ func (gce *GCECloud) EnsureLoadBalancer(name, region string, requestedIP net.IP,
 			isUserOwnedIP = true
 			isSafeToReleaseIP = false
 			ipAddress = requestedIP.String()
-			glog.V(4).Infof("EnsureLoadBalancer(%v): using user-provided static IP %s", name, ipAddress)
+			glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): using user-provided static IP %s", name, serviceName, ipAddress)
 		} else if requestedIP.String() == fwdRuleIP {
 			// The requested IP is not a static IP, but is currently assigned
 			// to this forwarding rule, so we can keep it.
@@ -514,13 +515,13 @@ func (gce *GCECloud) EnsureLoadBalancer(name, region string, requestedIP net.IP,
 			if err != nil {
 				return nil, fmt.Errorf("failed to ensure static IP %s: %v", fwdRuleIP, err)
 			}
-			glog.V(4).Infof("EnsureLoadBalancer(%v): using user-provided non-static IP %s", name, ipAddress)
+			glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): using user-provided non-static IP %s", name, serviceName, ipAddress)
 		} else {
 			// The requested IP is not static and it is not assigned to the
 			// current forwarding rule.  It might be attached to a different
 			// rule or it might not be part of this project at all.  Either
 			// way, we can't use it.
-			return nil, fmt.Errorf("requested ip %s is neither static nor assigned to LB %s: %v", requestedIP.String(), name, err)
+			return nil, fmt.Errorf("requested ip %s is neither static nor assigned to LB %s(%v): %v", requestedIP.String(), name, serviceName, err)
 		}
 	} else {
 		// The user did not request a specific IP.
@@ -541,13 +542,13 @@ func (gce *GCECloud) EnsureLoadBalancer(name, region string, requestedIP net.IP,
 			// use this IP and try to run through the process again, but we
 			// should not release the IP unless it is explicitly flagged as OK.
 			isSafeToReleaseIP = false
-			glog.V(4).Infof("EnsureLoadBalancer(%v): adopting static IP %s", name, ipAddress)
+			glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): adopting static IP %s", name, serviceName, ipAddress)
 		} else {
 			// For total clarity.  The IP did not pre-exist and the user did
 			// not ask for a particular one, so we can release the IP in case
 			// of failure or success.
 			isSafeToReleaseIP = true
-			glog.V(4).Infof("EnsureLoadBalancer(%v): allocated static IP %s", name, ipAddress)
+			glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): allocated static IP %s", name, serviceName, ipAddress)
 		}
 	}
 
@@ -567,12 +568,12 @@ func (gce *GCECloud) EnsureLoadBalancer(name, region string, requestedIP net.IP,
 			if err := gce.updateFirewall(name, region, desc, "0.0.0.0/0", ports, hosts); err != nil {
 				return nil, err
 			}
-			glog.V(4).Infof("EnsureLoadBalancer(%v): updated firewall", name)
+			glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): updated firewall", name, serviceName)
 		} else {
 			if err := gce.createFirewall(name, region, desc, "0.0.0.0/0", ports, hosts); err != nil {
 				return nil, err
 			}
-			glog.V(4).Infof("EnsureLoadBalancer(%v): created firewall", name)
+			glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): created firewall", name, serviceName)
 		}
 	}
 
@@ -596,13 +597,13 @@ func (gce *GCECloud) EnsureLoadBalancer(name, region string, requestedIP net.IP,
 		if err := gce.deleteForwardingRule(name, region); err != nil {
 			return nil, fmt.Errorf("failed to delete existing forwarding rule %s for load balancer update: %v", name, err)
 		}
-		glog.V(4).Infof("EnsureLoadBalancer(%v): deleted forwarding rule", name)
+		glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): deleted forwarding rule", name, serviceName)
 	}
 	if tpExists && tpNeedsUpdate {
 		if err := gce.deleteTargetPool(name, region); err != nil {
 			return nil, fmt.Errorf("failed to delete existing target pool %s for load balancer update: %v", name, err)
 		}
-		glog.V(4).Infof("EnsureLoadBalancer(%v): deleted target pool", name)
+		glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): deleted target pool", name, serviceName)
 	}
 
 	// Once we've deleted the resources (if necessary), build them back up (or for
@@ -611,7 +612,7 @@ func (gce *GCECloud) EnsureLoadBalancer(name, region string, requestedIP net.IP,
 		if err := gce.createTargetPool(name, region, hosts, affinityType); err != nil {
 			return nil, fmt.Errorf("failed to create target pool %s: %v", name, err)
 		}
-		glog.V(4).Infof("EnsureLoadBalancer(%v): created target pool", name)
+		glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): created target pool", name, serviceName)
 	}
 	if tpNeedsUpdate || fwdRuleNeedsUpdate {
 		if err := gce.createForwardingRule(name, region, ipAddress, ports); err != nil {
@@ -622,7 +623,7 @@ func (gce *GCECloud) EnsureLoadBalancer(name, region string, requestedIP net.IP,
 		// of a user-requested IP, the "is user-owned" flag will be set,
 		// preventing it from actually being released.
 		isSafeToReleaseIP = true
-		glog.V(4).Infof("EnsureLoadBalancer(%v): created forwarding rule, IP %s", name, ipAddress)
+		glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): created forwarding rule, IP %s", name, serviceName, ipAddress)
 	}
 
 	status := &api.LoadBalancerStatus{}
diff --git a/pkg/cloudprovider/providers/openstack/openstack.go b/pkg/cloudprovider/providers/openstack/openstack.go
index 320bc308566..8769c8d96b4 100644
--- a/pkg/cloudprovider/providers/openstack/openstack.go
+++ b/pkg/cloudprovider/providers/openstack/openstack.go
@@ -46,6 +46,7 @@ import (
 	"k8s.io/kubernetes/pkg/api"
 	"k8s.io/kubernetes/pkg/api/resource"
 	"k8s.io/kubernetes/pkg/cloudprovider"
+	"k8s.io/kubernetes/pkg/types"
 )
 
 const ProviderName = "openstack"
@@ -654,8 +655,8 @@ func (lb *LoadBalancer) GetLoadBalancer(name, region string) (*api.LoadBalancerS
 // a list of regions (from config) and query/create loadbalancers in
 // each region.
 
-func (lb *LoadBalancer) EnsureLoadBalancer(name, region string, loadBalancerIP net.IP, ports []*api.ServicePort, hosts []string, affinity api.ServiceAffinity) (*api.LoadBalancerStatus, error) {
-	glog.V(4).Infof("EnsureLoadBalancer(%v, %v, %v, %v, %v, %v)", name, region, loadBalancerIP, ports, hosts, affinity)
+func (lb *LoadBalancer) EnsureLoadBalancer(name, region string, loadBalancerIP net.IP, ports []*api.ServicePort, hosts []string, serviceName types.NamespacedName, affinity api.ServiceAffinity) (*api.LoadBalancerStatus, error) {
+	glog.V(4).Infof("EnsureLoadBalancer(%v, %v, %v, %v, %v, %v)", name, region, loadBalancerIP, ports, hosts, serviceName)
 
 	if len(ports) > 1 {
 		return nil, fmt.Errorf("multiple ports are not yet supported in openstack load balancers")
diff --git a/pkg/controller/service/servicecontroller.go b/pkg/controller/service/servicecontroller.go
index 52b1ba2d467..7cec070bf36 100644
--- a/pkg/controller/service/servicecontroller.go
+++ b/pkg/controller/service/servicecontroller.go
@@ -321,7 +321,7 @@ func (s *ServiceController) createLoadBalancerIfNeeded(namespacedName types.Name
 
 		// The load balancer doesn't exist yet, so create it.
 		s.eventRecorder.Event(service, api.EventTypeNormal, "CreatingLoadBalancer", "Creating load balancer")
-		err := s.createLoadBalancer(service)
+		err := s.createLoadBalancer(service, namespacedName)
 		if err != nil {
 			return fmt.Errorf("Failed to create load balancer for service %s: %v", namespacedName, err), retryable
 		}
@@ -371,7 +371,7 @@ func (s *ServiceController) persistUpdate(service *api.Service) error {
 	return err
 }
 
-func (s *ServiceController) createLoadBalancer(service *api.Service) error {
+func (s *ServiceController) createLoadBalancer(service *api.Service, serviceName types.NamespacedName) error {
 	ports, err := getPortsForLB(service)
 	if err != nil {
 		return err
@@ -385,7 +385,7 @@ func (s *ServiceController) createLoadBalancer(service *api.Service) error {
 	// - Not all cloud providers support all protocols and the next step is expected to return
 	//   an error for unsupported protocols
 	status, err := s.balancer.EnsureLoadBalancer(name, s.zone.Region, net.ParseIP(service.Spec.LoadBalancerIP),
-		ports, hostsFromNodeList(&nodes), service.Spec.SessionAffinity)
+		ports, hostsFromNodeList(&nodes), serviceName, service.Spec.SessionAffinity)
 	if err != nil {
 		return err
 	} else {