diff --git a/staging/src/k8s.io/kubectl/docs/book/pages/extending_kubectl/discovering_plugins.md b/staging/src/k8s.io/kubectl/docs/book/pages/extending_kubectl/discovering_plugins.md
index dde5f4926d3..be0a87c8ac1 100644
--- a/staging/src/k8s.io/kubectl/docs/book/pages/extending_kubectl/discovering_plugins.md
+++ b/staging/src/k8s.io/kubectl/docs/book/pages/extending_kubectl/discovering_plugins.md
@@ -3,13 +3,13 @@
 {% endpanel %}
 
 {% panel style="info", title="TL;DR" %}
-- [krew.dev](https://github.com/kubernetes-sigs/krew/#installation) is a kubernetes sub-project to discover and manage plugins
+- [sigs.k8s.io/krew](https://sigs.k8s.io/krew/#installation) is a kubernetes sub-project to discover and manage plugins
 {% endpanel %}
 
 # Krew
 
 By design, `kubectl` does not install plugins. This task is left to the kubernetes sub-project
-[krew.dev](https://github.com/kubernetes-sigs/krew/#installation) which needs to be installed separately.
+[sigs.k8s.io/krew](https://sigs.k8s.io/krew/#installation) which needs to be installed separately.
 Krew helps to
 
 - discover plugins
@@ -21,7 +21,7 @@ Krew helps to
 Krew should be used as a kubectl plugin. To set yourself up to using krew, you need to do two things:
 
 1. Install git
-1. Install krew as described on the project page [krew.dev](https://github.com/kubernetes-sigs/krew/#installation).
+1. Install krew as described on the project page [sigs.k8s.io/krew](https://sigs.k8s.io/krew/#installation).
 1. Add the krew bin folder to your `PATH` environment variable. For example, in bash `export PATH="${KREW_ROOT:-$HOME/.krew}/bin:$PATH"`.
 
 ## Krew capabilities
diff --git a/staging/src/k8s.io/kubectl/docs/book/pages/kubectl_book/getting_started.md b/staging/src/k8s.io/kubectl/docs/book/pages/kubectl_book/getting_started.md
index 2ad3505ca5d..cbf06088fb6 100644
--- a/staging/src/k8s.io/kubectl/docs/book/pages/kubectl_book/getting_started.md
+++ b/staging/src/k8s.io/kubectl/docs/book/pages/kubectl_book/getting_started.md
@@ -222,4 +222,4 @@ kubectl plugin list
 
 {% endmethod %}
 
-The easiest way to discover and install plugins is via the kubernetes sub-project [krew.dev](https://github.com/kubernetes-sigs/krew/#installation).
+The easiest way to discover and install plugins is via the kubernetes sub-project [sigs.k8s.io/krew](https://sigs.k8s.io/krew/#installation).
diff --git a/staging/src/k8s.io/kubectl/pkg/cmd/plugin/plugin.go b/staging/src/k8s.io/kubectl/pkg/cmd/plugin/plugin.go
index 1b6d86c27d6..b964d4aad33 100644
--- a/staging/src/k8s.io/kubectl/pkg/cmd/plugin/plugin.go
+++ b/staging/src/k8s.io/kubectl/pkg/cmd/plugin/plugin.go
@@ -41,7 +41,7 @@ var (
 		Please refer to the documentation and examples for more information about how write your own plugins.
 
 		The easiest way to discover and install plugins is via the kubernetes sub-project krew.
-		To install krew, visit [krew.dev](https://github.com/kubernetes-sigs/krew/#installation)`)
+		To install krew, visit [sigs.k8s.io/krew](https://sigs.k8s.io/krew/#installation)`)
 
 	pluginListLong = templates.LongDesc(`
 		List all available plugin files on a user's PATH.