diff --git a/docs/devel/releasing.md b/docs/devel/releasing.md
index aef0e1689a4..a41568e0b6c 100644
--- a/docs/devel/releasing.md
+++ b/docs/devel/releasing.md
@@ -145,7 +145,7 @@ export VER="vX.Y.0-alpha.W"
 then, run
 
 ```console
-release/cut-official-release.sh "${VER}" "${GITHASH}"
+./release/cut-official-release.sh "${VER}" "${GITHASH}"
 ```
 
 This will do a dry run of:
@@ -157,7 +157,7 @@ This will do a dry run of:
 If you're satisfied with the result, run
 
 ```console
-release/cut-official-release.sh "${VER}" "${GITHASH}" --no-dry-run
+./release/cut-official-release.sh "${VER}" "${GITHASH}" --no-dry-run
 ```
 
 and follow the instructions.
@@ -173,7 +173,7 @@ export VER="vX.Y.Z-beta.W"
 then, run
 
 ```console
-release/cut-official-release.sh "${VER}" "${GITHASH}"
+./release/cut-official-release.sh "${VER}" "${GITHASH}"
 ```
 
 This will do a dry run of:
@@ -186,7 +186,7 @@ This will do a dry run of:
 If you're satisfied with the result, run
 
 ```console
-release/cut-official-release.sh "${VER}" "${GITHASH}" --no-dry-run
+./release/cut-official-release.sh "${VER}" "${GITHASH}" --no-dry-run
 ```
 
 and follow the instructions.
@@ -202,7 +202,7 @@ export VER="vX.Y.Z"
 then, run
 
 ```console
-release/cut-official-release.sh "${VER}" "${GITHASH}"
+./release/cut-official-release.sh "${VER}" "${GITHASH}"
 ```
 
 This will do a dry run of:
@@ -218,7 +218,7 @@ This will do a dry run of:
 If you're satisfied with the result, run
 
 ```console
-release/cut-official-release.sh "${VER}" "${GITHASH}" --no-dry-run
+./release/cut-official-release.sh "${VER}" "${GITHASH}" --no-dry-run
 ```
 
 and follow the instructions.
@@ -238,7 +238,7 @@ export VER="vX.Y"
 then, run
 
 ```console
-release/cut-official-release.sh "${VER}" "${GITHASH}"
+./release/cut-official-release.sh "${VER}" "${GITHASH}"
 ```
 
 This will do a dry run of:
@@ -253,7 +253,7 @@ This will do a dry run of:
 If you're satisfied with the result, run
 
 ```console
-release/cut-official-release.sh "${VER}" "${GITHASH}" --no-dry-run
+./release/cut-official-release.sh "${VER}" "${GITHASH}" --no-dry-run
 ```
 
 and follow the instructions.
diff --git a/release/build-official-release.sh b/release/build-official-release.sh
index 1e8f982e5ec..0cea3db703c 100755
--- a/release/build-official-release.sh
+++ b/release/build-official-release.sh
@@ -50,6 +50,9 @@ VERSION_REGEX="^v(0|[1-9][0-9]*)\\.(0|[1-9][0-9]*)\\.(0|[1-9][0-9]*)(-(beta|alph
   echo "!!! You must specify the version you are releasing in the form of '${VERSION_REGEX}'" >&2
   exit 1
 }
+VERSION_MAJOR="${BASH_REMATCH[1]}"
+VERSION_MINOR="${BASH_REMATCH[2]}"
+RELEASE_BRANCH="release-${VERSION_MAJOR}.${VERSION_MINOR}"
 
 declare -r KUBE_BUILD_DIR=$(mktemp -d "/tmp/kubernetes-build-release-${KUBE_RELEASE_VERSION}-XXXXXXX")
 
@@ -93,15 +96,23 @@ cat <<- EOM
 Success!  You must now do the following (you may want to cut and paste these
 instructions elsewhere):
 
-  1) (cd ${KUBE_BUILD_DIR}; build/push-official-release.sh ${KUBE_RELEASE_VERSION})
-  2) Go to https://github.com/GoogleCloudPlatform/kubernetes/releases
-     and create a new 'Release ${KUBE_RELEASE_VERSION} Candidate' release
-     with the ${KUBE_RELEASE_VERSION} tag. Mark it as a pre-release.
-  3) Upload the ${KUBE_BUILD_DIR}/kubernetes.tar.gz to GitHub
-  4) Use this template for the release:
+  1) pushd ${KUBE_BUILD_DIR}; build/push-official-release.sh ${KUBE_RELEASE_VERSION}
 
-## [Documentation](http://releases.k8s.io/${KUBE_RELEASE_VERSION}/docs/README.md)
-## [Examples](http://releases.k8s.io/${KUBE_RELEASE_VERSION}/examples)
+  2) Go to https://github.com/GoogleCloudPlatform/kubernetes/releases
+     and create a new release with the ${KUBE_RELEASE_VERSION} tag.
+
+     a) Mark it as a pre-release (someone on the GKE team will mark it as an
+     official release when it's being rolled out, but should not be considered
+     stable prior to that).
+
+     b) Title it:
+
+       Release ${KUBE_RELEASE_VERSION}
+
+     c) Use this template for the description:
+
+## [Documentation](http://releases.k8s.io/${RELEASE_BRANCH}/docs/README.md)
+## [Examples](http://releases.k8s.io/${RELEASE_BRANCH}/examples)
 ## Changes since <last release> (last PR <last PR>)
 
 <release notes>
@@ -112,7 +123,11 @@ binary | hash alg | hash
 \`kubernetes.tar.gz\` | sha1 | \`${SHA1}\`
 
      We'll fill in the release notes in the next stage.
-  5) Ensure all the binaries are in place on GitHub and GCS before cleaning.
-  6) (cd ${KUBE_BUILD_DIR}; make clean; cd -; rm -rf ${KUBE_BUILD_DIR})
+
+  3) Upload the ${KUBE_BUILD_DIR}/kubernetes.tar.gz to GitHub
+
+  4) Ensure all the binaries are in place on GitHub and GCS before cleaning.
+
+  5) (make clean; popd; rm -rf ${KUBE_BUILD_DIR})
 
 EOM