diff --git a/README.md b/README.md
index 8e90a01b8cf..30a0544ad9c 100644
--- a/README.md
+++ b/README.md
@@ -2,6 +2,12 @@
 
 [![GoDoc](https://godoc.org/github.com/GoogleCloudPlatform/kubernetes?status.png)](https://godoc.org/github.com/GoogleCloudPlatform/kubernetes) [![Travis](https://travis-ci.org/GoogleCloudPlatform/kubernetes.svg?branch=master)](https://travis-ci.org/GoogleCloudPlatform/kubernetes) [![Coverage Status](https://coveralls.io/repos/GoogleCloudPlatform/kubernetes/badge.svg)](https://coveralls.io/r/GoogleCloudPlatform/kubernetes)
 
+### I am ...
+  * Interested in learning more about using Kubernetes?  Please see our user-facing documentation on [kubernetes.io](http://kubernetes.io)
+  * Interested in hacking on the core Kubernetes code base?  Keep reading!
+
+<hr>
+
 Kubernetes is an open source system for managing containerized applications across multiple hosts,
 providing basic mechanisms for deployment, maintenance, and scaling of applications.