diff --git a/pkg/apis/admissionregistration/types.go b/pkg/apis/admissionregistration/types.go
index 198f91acb71..78b1147c45a 100644
--- a/pkg/apis/admissionregistration/types.go
+++ b/pkg/apis/admissionregistration/types.go
@@ -249,6 +249,20 @@ type ValidatingWebhook struct {
 	// +optional
 	NamespaceSelector *metav1.LabelSelector
 
+	// ObjectSelector decides whether to run the webhook based on if the
+	// object has matching labels. objectSelector is evaluated against both
+	// the oldObject and newObject that would be sent to the webhook, and
+	// is considered to match if either object matches the selector. A null
+	// object (oldObject in the case of create, or newObject in the case of
+	// delete) or an object that cannot have labels (like a
+	// DeploymentRollback or a PodProxyOptions object) is not considered to
+	// match.
+	// Use the object selector only if the webhook is opt-in, because end
+	// users may skip the admission webhook by setting the labels.
+	// Default to the empty LabelSelector, which matches everything.
+	// +optional
+	ObjectSelector *metav1.LabelSelector
+
 	// SideEffects states whether this webhookk has side effects.
 	// Acceptable values are: Unknown, None, Some, NoneOnDryRun
 	// Webhooks with side effects MUST implement a reconciliation system, since a request may be
@@ -359,6 +373,20 @@ type MutatingWebhook struct {
 	// +optional
 	NamespaceSelector *metav1.LabelSelector
 
+	// ObjectSelector decides whether to run the webhook based on if the
+	// object has matching labels. objectSelector is evaluated against both
+	// the oldObject and newObject that would be sent to the webhook, and
+	// is considered to match if either object matches the selector. A null
+	// object (oldObject in the case of create, or newObject in the case of
+	// delete) or an object that cannot have labels (like a
+	// DeploymentRollback or a PodProxyOptions object) is not considered to
+	// match.
+	// Use the object selector only if the webhook is opt-in, because end
+	// users may skip the admission webhook by setting the labels.
+	// Default to the empty LabelSelector, which matches everything.
+	// +optional
+	ObjectSelector *metav1.LabelSelector
+
 	// SideEffects states whether this webhookk has side effects.
 	// Acceptable values are: Unknown, None, Some, NoneOnDryRun
 	// Webhooks with side effects MUST implement a reconciliation system, since a request may be
diff --git a/pkg/apis/admissionregistration/v1beta1/defaults.go b/pkg/apis/admissionregistration/v1beta1/defaults.go
index 63637e7c932..2afa0642b76 100644
--- a/pkg/apis/admissionregistration/v1beta1/defaults.go
+++ b/pkg/apis/admissionregistration/v1beta1/defaults.go
@@ -40,6 +40,10 @@ func SetDefaults_ValidatingWebhook(obj *admissionregistrationv1beta1.ValidatingW
 		selector := metav1.LabelSelector{}
 		obj.NamespaceSelector = &selector
 	}
+	if obj.ObjectSelector == nil {
+		selector := metav1.LabelSelector{}
+		obj.ObjectSelector = &selector
+	}
 	if obj.SideEffects == nil {
 		// TODO: revisit/remove this default and possibly make the field required when promoting to v1
 		unknown := admissionregistrationv1beta1.SideEffectClassUnknown
@@ -68,6 +72,10 @@ func SetDefaults_MutatingWebhook(obj *admissionregistrationv1beta1.MutatingWebho
 		selector := metav1.LabelSelector{}
 		obj.NamespaceSelector = &selector
 	}
+	if obj.ObjectSelector == nil {
+		selector := metav1.LabelSelector{}
+		obj.ObjectSelector = &selector
+	}
 	if obj.SideEffects == nil {
 		// TODO: revisit/remove this default and possibly make the field required when promoting to v1
 		unknown := admissionregistrationv1beta1.SideEffectClassUnknown
diff --git a/pkg/apis/admissionregistration/validation/validation.go b/pkg/apis/admissionregistration/validation/validation.go
index 4f2b7e457a9..ae34a214c43 100644
--- a/pkg/apis/admissionregistration/validation/validation.go
+++ b/pkg/apis/admissionregistration/validation/validation.go
@@ -245,6 +245,10 @@ func validateValidatingWebhook(hook *admissionregistration.ValidatingWebhook, fl
 		allErrors = append(allErrors, metav1validation.ValidateLabelSelector(hook.NamespaceSelector, fldPath.Child("namespaceSelector"))...)
 	}
 
+	if hook.ObjectSelector != nil {
+		allErrors = append(allErrors, metav1validation.ValidateLabelSelector(hook.ObjectSelector, fldPath.Child("objectSelector"))...)
+	}
+
 	cc := hook.ClientConfig
 	switch {
 	case (cc.URL == nil) == (cc.Service == nil):
@@ -281,6 +285,9 @@ func validateMutatingWebhook(hook *admissionregistration.MutatingWebhook, fldPat
 	if hook.NamespaceSelector != nil {
 		allErrors = append(allErrors, metav1validation.ValidateLabelSelector(hook.NamespaceSelector, fldPath.Child("namespaceSelector"))...)
 	}
+	if hook.ObjectSelector != nil {
+		allErrors = append(allErrors, metav1validation.ValidateLabelSelector(hook.ObjectSelector, fldPath.Child("objectSelector"))...)
+	}
 	if hook.ReinvocationPolicy != nil && !supportedReinvocationPolicies.Has(string(*hook.ReinvocationPolicy)) {
 		allErrors = append(allErrors, field.NotSupported(fldPath.Child("reinvocationPolicy"), *hook.ReinvocationPolicy, supportedReinvocationPolicies.List()))
 	}
diff --git a/staging/src/k8s.io/api/admissionregistration/v1beta1/types.go b/staging/src/k8s.io/api/admissionregistration/v1beta1/types.go
index c18c9b20ec6..44a52dd3f6a 100644
--- a/staging/src/k8s.io/api/admissionregistration/v1beta1/types.go
+++ b/staging/src/k8s.io/api/admissionregistration/v1beta1/types.go
@@ -252,13 +252,27 @@ type ValidatingWebhook struct {
 	// }
 	//
 	// See
-	// https://kubernetes.io/docs/concepts/overview/working-with-objects/labels/
+	// https://kubernetes.io/docs/concepts/overview/working-with-objects/labels
 	// for more examples of label selectors.
 	//
 	// Default to the empty LabelSelector, which matches everything.
 	// +optional
 	NamespaceSelector *metav1.LabelSelector `json:"namespaceSelector,omitempty" protobuf:"bytes,5,opt,name=namespaceSelector"`
 
+	// ObjectSelector decides whether to run the webhook based on if the
+	// object has matching labels. objectSelector is evaluated against both
+	// the oldObject and newObject that would be sent to the webhook, and
+	// is considered to match if either object matches the selector. A null
+	// object (oldObject in the case of create, or newObject in the case of
+	// delete) or an object that cannot have labels (like a
+	// DeploymentRollback or a PodProxyOptions object) is not considered to
+	// match.
+	// Use the object selector only if the webhook is opt-in, because end
+	// users may skip the admission webhook by setting the labels.
+	// Default to the empty LabelSelector, which matches everything.
+	// +optional
+	ObjectSelector *metav1.LabelSelector `json:"objectSelector,omitempty"`
+
 	// SideEffects states whether this webhookk has side effects.
 	// Acceptable values are: Unknown, None, Some, NoneOnDryRun
 	// Webhooks with side effects MUST implement a reconciliation system, since a request may be
@@ -377,6 +391,20 @@ type MutatingWebhook struct {
 	// +optional
 	NamespaceSelector *metav1.LabelSelector `json:"namespaceSelector,omitempty" protobuf:"bytes,5,opt,name=namespaceSelector"`
 
+	// ObjectSelector decides whether to run the webhook based on if the
+	// object has matching labels. objectSelector is evaluated against both
+	// the oldObject and newObject that would be sent to the webhook, and
+	// is considered to match if either object matches the selector. A null
+	// object (oldObject in the case of create, or newObject in the case of
+	// delete) or an object that cannot have labels (like a
+	// DeploymentRollback or a PodProxyOptions object) is not considered to
+	// match.
+	// Use the object selector only if the webhook is opt-in, because end
+	// users may skip the admission webhook by setting the labels.
+	// Default to the empty LabelSelector, which matches everything.
+	// +optional
+	ObjectSelector *metav1.LabelSelector `json:"objectSelector,omitempty" protobuf:"bytes,11,opt,name=objectSelector"`
+
 	// SideEffects states whether this webhookk has side effects.
 	// Acceptable values are: Unknown, None, Some, NoneOnDryRun
 	// Webhooks with side effects MUST implement a reconciliation system, since a request may be