diff --git a/cmd/kubeadm/app/apis/kubeadm/env.go b/cmd/kubeadm/app/apis/kubeadm/env.go
index 687e89edc76..050483513db 100644
--- a/cmd/kubeadm/app/apis/kubeadm/env.go
+++ b/cmd/kubeadm/app/apis/kubeadm/env.go
@@ -36,6 +36,7 @@ func SetEnvParams() *EnvParams {
 		"host_pki_path":      "/etc/kubernetes/pki",
 		"host_etcd_path":     "/var/lib/etcd",
 		"hyperkube_image":    "",
+		"repo_prefix":        "gcr.io/google_containers",
 		"discovery_image":    fmt.Sprintf("gcr.io/google_containers/kube-discovery-%s:%s", runtime.GOARCH, "1.0"),
 		"etcd_image":         "",
 		"component_loglevel": "--v=2",
@@ -52,6 +53,7 @@ func SetEnvParams() *EnvParams {
 		HostPKIPath:       envParams["host_pki_path"],
 		HostEtcdPath:      envParams["host_etcd_path"],
 		HyperkubeImage:    envParams["hyperkube_image"],
+		RepositoryPrefix:  envParams["repo_prefix"],
 		DiscoveryImage:    envParams["discovery_image"],
 		EtcdImage:         envParams["etcd_image"],
 		ComponentLoglevel: envParams["component_loglevel"],
diff --git a/cmd/kubeadm/app/apis/kubeadm/types.go b/cmd/kubeadm/app/apis/kubeadm/types.go
index 22ffbafb7d3..7d6ac94755b 100644
--- a/cmd/kubeadm/app/apis/kubeadm/types.go
+++ b/cmd/kubeadm/app/apis/kubeadm/types.go
@@ -23,6 +23,7 @@ type EnvParams struct {
 	HostPKIPath       string
 	HostEtcdPath      string
 	HyperkubeImage    string
+	RepositoryPrefix  string
 	DiscoveryImage    string
 	EtcdImage         string
 	ComponentLoglevel string
diff --git a/cmd/kubeadm/app/images/images.go b/cmd/kubeadm/app/images/images.go
index 295ad6f1e60..dce6dd1c9a9 100644
--- a/cmd/kubeadm/app/images/images.go
+++ b/cmd/kubeadm/app/images/images.go
@@ -49,21 +49,22 @@ func GetCoreImage(image string, cfg *kubeadmapi.MasterConfiguration, overrideIma
 	if overrideImage != "" {
 		return overrideImage
 	}
-
+	repoPrefix := kubeadmapi.GlobalEnvParams.RepositoryPrefix
 	return map[string]string{
-		KubeEtcdImage:              fmt.Sprintf("%s/%s-%s:%s", gcrPrefix, "etcd", runtime.GOARCH, etcdVersion),
-		KubeAPIServerImage:         fmt.Sprintf("%s/%s-%s:%s", gcrPrefix, "kube-apiserver", runtime.GOARCH, cfg.KubernetesVersion),
-		KubeControllerManagerImage: fmt.Sprintf("%s/%s-%s:%s", gcrPrefix, "kube-controller-manager", runtime.GOARCH, cfg.KubernetesVersion),
-		KubeSchedulerImage:         fmt.Sprintf("%s/%s-%s:%s", gcrPrefix, "kube-scheduler", runtime.GOARCH, cfg.KubernetesVersion),
-		KubeProxyImage:             fmt.Sprintf("%s/%s-%s:%s", gcrPrefix, "kube-proxy", runtime.GOARCH, cfg.KubernetesVersion),
+		KubeEtcdImage:              fmt.Sprintf("%s/%s-%s:%s", repoPrefix, "etcd", runtime.GOARCH, etcdVersion),
+		KubeAPIServerImage:         fmt.Sprintf("%s/%s-%s:%s", repoPrefix, "kube-apiserver", runtime.GOARCH, cfg.KubernetesVersion),
+		KubeControllerManagerImage: fmt.Sprintf("%s/%s-%s:%s", repoPrefix, "kube-controller-manager", runtime.GOARCH, cfg.KubernetesVersion),
+		KubeSchedulerImage:         fmt.Sprintf("%s/%s-%s:%s", repoPrefix, "kube-scheduler", runtime.GOARCH, cfg.KubernetesVersion),
+		KubeProxyImage:             fmt.Sprintf("%s/%s-%s:%s", repoPrefix, "kube-proxy", runtime.GOARCH, cfg.KubernetesVersion),
 	}[image]
 }
 
 func GetAddonImage(image string) string {
+	repoPrefix := kubeadmapi.GlobalEnvParams.RepositoryPrefix
 	return map[string]string{
-		KubeDNSImage:         fmt.Sprintf("%s/%s-%s:%s", gcrPrefix, "kubedns", runtime.GOARCH, kubeDNSVersion),
-		KubeDNSmasqImage:     fmt.Sprintf("%s/%s-%s:%s", gcrPrefix, "kube-dnsmasq", runtime.GOARCH, dnsmasqVersion),
-		KubeExechealthzImage: fmt.Sprintf("%s/%s-%s:%s", gcrPrefix, "exechealthz", runtime.GOARCH, exechealthzVersion),
-		Pause:                fmt.Sprintf("%s/%s-%s:%s", gcrPrefix, "pause", runtime.GOARCH, pauseVersion),
+		KubeDNSImage:         fmt.Sprintf("%s/%s-%s:%s", repoPrefix, "kubedns", runtime.GOARCH, kubeDNSVersion),
+		KubeDNSmasqImage:     fmt.Sprintf("%s/%s-%s:%s", repoPrefix, "kube-dnsmasq", runtime.GOARCH, dnsmasqVersion),
+		KubeExechealthzImage: fmt.Sprintf("%s/%s-%s:%s", repoPrefix, "exechealthz", runtime.GOARCH, exechealthzVersion),
+		Pause:                fmt.Sprintf("%s/%s-%s:%s", repoPrefix, "pause", runtime.GOARCH, pauseVersion),
 	}[image]
 }