diff --git a/cluster/addons/addon-manager/OWNERS b/cluster/addons/addon-manager/OWNERS
index d72fea37413..56184e840d8 100644
--- a/cluster/addons/addon-manager/OWNERS
+++ b/cluster/addons/addon-manager/OWNERS
@@ -5,4 +5,4 @@ reviewers:
 approvers:
 - mrhohn
 labels:
-- sig/gcp
+- area/provider/gcp
diff --git a/cluster/addons/fluentd-gcp/OWNERS b/cluster/addons/fluentd-gcp/OWNERS
index 2b45215d1af..624e942a22c 100644
--- a/cluster/addons/fluentd-gcp/OWNERS
+++ b/cluster/addons/fluentd-gcp/OWNERS
@@ -6,5 +6,5 @@ approvers:
 reviewers:
 - sig-instrumentation-reviewers
 labels:
-- sig/gcp
+- area/provider/gcp
 - sig/instrumentation
diff --git a/cluster/gce/manifests/OWNERS b/cluster/gce/manifests/OWNERS
index 1cb12b5faa7..7a3a3ada6ec 100644
--- a/cluster/gce/manifests/OWNERS
+++ b/cluster/gce/manifests/OWNERS
@@ -7,4 +7,4 @@ approvers:
 - tallclair
 - MrHohn
 labels:
-- sig/gcp
+- area/provider/gcp
diff --git a/cluster/gce/windows/OWNERS b/cluster/gce/windows/OWNERS
index d69c71d3afc..c3cc1bac996 100644
--- a/cluster/gce/windows/OWNERS
+++ b/cluster/gce/windows/OWNERS
@@ -11,4 +11,4 @@ approvers:
   - yujuhong
   - yliaog
 labels:
-  - sig/gcp
+- area/provider/gcp