diff --git a/contrib/for-demos/serve_hostname/Makefile b/contrib/for-demos/serve_hostname/Makefile
index 3d806fee018..ef52642dbc6 100644
--- a/contrib/for-demos/serve_hostname/Makefile
+++ b/contrib/for-demos/serve_hostname/Makefile
@@ -7,9 +7,11 @@ serve_hostname: serve_hostname.go
 
 container: serve_hostname
 	sudo docker build -t gcr.io/google-containers/serve_hostname:$(TAG) .
+	sudo docker tag gcr.io/google-containers/serve_hostname:$(TAG) gcr.io/_b_k8s_authenticated_test/serve_hostname:$(TAG)
 
 push:
 	gcloud preview docker push gcr.io/google-containers/serve_hostname:$(TAG)
+	gcloud preview docker push gcr.io/_b_k8s_authenticated_test/serve_hostname:$(TAG)
 
 clean:
 	rm -f serve_hostname
diff --git a/test/e2e/rc.go b/test/e2e/rc.go
index b7bbff1ed48..8368657b44d 100644
--- a/test/e2e/rc.go
+++ b/test/e2e/rc.go
@@ -46,7 +46,7 @@ var _ = Describe("ReplicationController", func() {
 	It("should serve a basic image on each replica with a private image", func() {
 		switch testContext.provider {
 		case "gce", "gke":
-			ServeImageOrFail(c, "private", "gcr.io/_b_k8s_test/serve_hostname:1.0")
+			ServeImageOrFail(c, "private", "gcr.io/_b_k8s_authenticated_test/serve_hostname:1.1")
 		default:
 			By(fmt.Sprintf("Skipping private variant, which is only supported for providers gce and gke (not %s)",
 				testContext.provider))