diff --git a/build/debian-hyperkube-base/Dockerfile b/build/debian-hyperkube-base/Dockerfile
index f4b5ecbec79..bdb982c3cfb 100644
--- a/build/debian-hyperkube-base/Dockerfile
+++ b/build/debian-hyperkube-base/Dockerfile
@@ -14,6 +14,22 @@
 
 FROM BASEIMAGE
 
+# TODO(#69896): deprecate the shortened aliases in /
+RUN ln -s /hyperkube /apiserver \
+ && ln -s /hyperkube /cloud-controller-manager \
+ && ln -s /hyperkube /controller-manager \
+ && ln -s /hyperkube /kubectl \
+ && ln -s /hyperkube /kubelet \
+ && ln -s /hyperkube /proxy \
+ && ln -s /hyperkube /scheduler \
+ && ln -s /hyperkube /usr/local/bin/cloud-controller-manager \
+ && ln -s /hyperkube /usr/local/bin/kube-apiserver \
+ && ln -s /hyperkube /usr/local/bin/kube-controller-manager \
+ && ln -s /hyperkube /usr/local/bin/kube-proxy \
+ && ln -s /hyperkube /usr/local/bin/kube-scheduler \
+ && ln -s /hyperkube /usr/local/bin/kubectl \
+ && ln -s /hyperkube /usr/local/bin/kubelet
+
 RUN echo CACHEBUST>/dev/null && clean-install \
     bash
 
diff --git a/build/debian-hyperkube-base/Makefile b/build/debian-hyperkube-base/Makefile
index 4a67da27a09..d9c0d87a00a 100644
--- a/build/debian-hyperkube-base/Makefile
+++ b/build/debian-hyperkube-base/Makefile
@@ -19,7 +19,7 @@
 
 REGISTRY?=staging-k8s.gcr.io
 IMAGE?=$(REGISTRY)/debian-hyperkube-base
-TAG=0.10.2
+TAG=0.11.0
 ARCH?=amd64
 ALL_ARCH = amd64 arm arm64 ppc64le s390x
 CACHEBUST?=1
diff --git a/build/lib/release.sh b/build/lib/release.sh
index 52060b1de34..98f6767d958 100644
--- a/build/lib/release.sh
+++ b/build/lib/release.sh
@@ -29,7 +29,7 @@ readonly RELEASE_TARS="${LOCAL_OUTPUT_ROOT}/release-tars"
 readonly RELEASE_IMAGES="${LOCAL_OUTPUT_ROOT}/release-images"
 
 KUBE_BUILD_HYPERKUBE=${KUBE_BUILD_HYPERKUBE:-y}
-KUBE_BUILD_CONFORMANCE=${KUBE_BUILD_CONFORMANCE:-n}
+KUBE_BUILD_CONFORMANCE=${KUBE_BUILD_CONFORMANCE:-y}
 
 # Validate a ci version
 #
diff --git a/build/root/WORKSPACE b/build/root/WORKSPACE
index 1f09728e550..43357c33a01 100644
--- a/build/root/WORKSPACE
+++ b/build/root/WORKSPACE
@@ -75,10 +75,10 @@ docker_pull(
 
 docker_pull(
     name = "debian-hyperkube-base-amd64",
-    digest = "sha256:c50522965140c9f206900bf47d547d601c04943e1e59801ba5f70235773cfbb6",
+    digest = "sha256:b180af61c8c40a3e011630be135c091e7af6b6c784bedce839d31b9fad63c435",
     registry = "k8s.gcr.io",
     repository = "debian-hyperkube-base-amd64",
-    tag = "0.10.2",  # ignored, but kept here for documentation
+    tag = "0.11.0",  # ignored, but kept here for documentation
 )
 
 docker_pull(
diff --git a/cluster/images/conformance/Makefile b/cluster/images/conformance/Makefile
index d79ce698a07..d5f7582e81a 100644
--- a/cluster/images/conformance/Makefile
+++ b/cluster/images/conformance/Makefile
@@ -25,7 +25,7 @@ KUBECTL_BIN?=$(shell pwd)/../../../$(OUT_DIR)/dockerized/bin/linux/$(ARCH)/kubec
 E2E_TEST_BIN?=$(shell pwd)/../../../$(OUT_DIR)/dockerized/bin/linux/$(ARCH)/e2e.test
 CLUSTER_DIR?=$(shell pwd)/../../../cluster/
 
-BASEIMAGE=k8s.gcr.io/debian-hyperkube-base-$(ARCH):0.10.2
+BASEIMAGE=k8s.gcr.io/debian-hyperkube-base-$(ARCH):0.11.0
 TEMP_DIR:=$(shell mktemp -d -t conformanceXXXXXX)
 
 all: build
@@ -48,10 +48,6 @@ endif
 
 	cd ${TEMP_DIR} && sed -i.back "s|BASEIMAGE|${BASEIMAGE}|g" Dockerfile
 
-ifneq ($(ARCH),amd64)
-	# Register /usr/bin/qemu-ARCH-static as the handler for non-x86 binaries in the kernel
-	docker run --rm --privileged multiarch/qemu-user-static:register --reset
-endif
 	docker build --pull -t ${REGISTRY}/conformance-${ARCH}:${VERSION} ${TEMP_DIR}
 	rm -rf "${TEMP_DIR}"
 
diff --git a/cluster/images/hyperkube/BUILD b/cluster/images/hyperkube/BUILD
index a3891749015..48270a5f7b6 100644
--- a/cluster/images/hyperkube/BUILD
+++ b/cluster/images/hyperkube/BUILD
@@ -7,23 +7,6 @@ container_image(
         "//cmd/hyperkube",
     ],
     stamp = True,
-    symlinks = {
-        "/%s" % path: "/hyperkube"
-        for path in [
-            "/apiserver",
-            "/controller-manager",
-            "/kubectl",
-            "/kubelet",
-            "/proxy",
-            "/scheduler",
-            "/usr/local/bin/kube-apiserver",
-            "/usr/local/bin/kube-controller-manager",
-            "/usr/local/bin/kubectl",
-            "/usr/local/bin/kubelet",
-            "/usr/local/bin/kube-proxy",
-            "/usr/local/bin/kube-scheduler",
-        ]
-    },
 )
 
 container_bundle(
diff --git a/cluster/images/hyperkube/Dockerfile b/cluster/images/hyperkube/Dockerfile
index 92d5e2cdb95..61fa949e364 100644
--- a/cluster/images/hyperkube/Dockerfile
+++ b/cluster/images/hyperkube/Dockerfile
@@ -14,25 +14,5 @@
 
 FROM BASEIMAGE
 
-# Create symlinks for each hyperkube server
-# Also create symlinks to /usr/local/bin/ where the server image binaries live, so the hyperkube image may be
-# used instead of k8s.gcr.io/kube-* without any modifications.
-# TODO: replace manual symlink creation with --make-symlink command once
-# cross-building with qemu supports go binaries. See #28702
-# RUN /hyperkube --make-symlinks
-RUN ln -s /hyperkube /apiserver \
- && ln -s /hyperkube /controller-manager \
- && ln -s /hyperkube /kubectl \
- && ln -s /hyperkube /kubelet \
- && ln -s /hyperkube /proxy \
- && ln -s /hyperkube /scheduler \
- && ln -s /hyperkube /aggregator \
- && ln -s /hyperkube /usr/local/bin/kube-apiserver \
- && ln -s /hyperkube /usr/local/bin/kube-controller-manager \
- && ln -s /hyperkube /usr/local/bin/kubectl \
- && ln -s /hyperkube /usr/local/bin/kubelet \
- && ln -s /hyperkube /usr/local/bin/kube-proxy \
- && ln -s /hyperkube /usr/local/bin/kube-scheduler
-
 # Copy the hyperkube binary
 COPY hyperkube /hyperkube
diff --git a/cluster/images/hyperkube/Makefile b/cluster/images/hyperkube/Makefile
index ea8a1b9e994..16af35b9c15 100644
--- a/cluster/images/hyperkube/Makefile
+++ b/cluster/images/hyperkube/Makefile
@@ -22,7 +22,7 @@ ARCH?=amd64
 OUT_DIR?=_output
 HYPERKUBE_BIN?=$(shell pwd)/../../../$(OUT_DIR)/dockerized/bin/linux/$(ARCH)/hyperkube
 
-BASEIMAGE=k8s.gcr.io/debian-hyperkube-base-$(ARCH):0.10.2
+BASEIMAGE=k8s.gcr.io/debian-hyperkube-base-$(ARCH):0.11.0
 TEMP_DIR:=$(shell mktemp -d -t hyperkubeXXXXXX)
 
 all: build
@@ -39,10 +39,6 @@ endif
 
 	cd ${TEMP_DIR} && sed -i.back "s|BASEIMAGE|${BASEIMAGE}|g" Dockerfile
 
-ifneq ($(ARCH),amd64)
-	# Register /usr/bin/qemu-ARCH-static as the handler for non-x86 binaries in the kernel
-	docker run --rm --privileged multiarch/qemu-user-static:register --reset
-endif
 	docker build --pull -t ${REGISTRY}/hyperkube-${ARCH}:${VERSION} ${TEMP_DIR}
 	rm -rf "${TEMP_DIR}"