rename kube server binaries to kube-

apiserver becomes kube-apiserver
controller-manager -> kube-controller-manager
scheduler and proxy similarly.

Only thing I promise is that right now hack/build-go.sh and
build/release.sh exit with 0.  That's it.  Who knows if any of this
actually works....

contrib/recipes/docs/apiserver_hipache_registration.md

@@ -20,10 +20,10 @@ First, create your kube-apiserver.service file (change necessary variables)
 
     [Service]
     EnvironmentFile=/etc/network-environment
-    ExecStartPre=/usr/bin/rm /opt/bin/apiserver
-    ExecStartPre=/usr/bin/wget -P /opt/bin https://path/to/apiserver/binary
-    ExecStartPre=/usr/bin/chmod +x /opt/bin/apiserver
-    ExecStart=/opt/bin/apiserver \
+    ExecStartPre=/usr/bin/rm /opt/bin/kube-apiserver
+    ExecStartPre=/usr/bin/wget -P /opt/bin https://path/to/kube-apiserver/binary
+    ExecStartPre=/usr/bin/chmod +x /opt/bin/kube-apiserver
+    ExecStart=/opt/bin/kube-apiserver \
     -address=0.0.0.0 \
     -port=8080 \
     -etcd_servers=http://10.1.10.10:4001
@@ -103,4 +103,4 @@ That's it! Fleet will schedule the apiserver on one of your minions and once it'
 ###Questions
 twitter @jeefy
 
-irc.freenode.net #kubernetes jeefy
+irc.freenode.net #kubernetes jeefy