diff --git a/cluster/images/conformance/Dockerfile b/cluster/images/conformance/Dockerfile
index 3c61d50aae4..5f12885fe7a 100644
--- a/cluster/images/conformance/Dockerfile
+++ b/cluster/images/conformance/Dockerfile
@@ -25,6 +25,7 @@ ENV E2E_FOCUS="\[Conformance\]"
 ENV E2E_SKIP=""
 ENV E2E_PROVIDER="local"
 ENV E2E_PARALLEL="1"
+ENV E2E_VERBOSITY="4"
 ENV RESULTS_DIR="/tmp/results"
 ENV KUBECONFIG=""
 
diff --git a/cluster/images/conformance/conformance-e2e.yaml b/cluster/images/conformance/conformance-e2e.yaml
index a492d621eb1..c290b61aac5 100644
--- a/cluster/images/conformance/conformance-e2e.yaml
+++ b/cluster/images/conformance/conformance-e2e.yaml
@@ -66,6 +66,8 @@ spec:
       value: "skeleton"
     - name: E2E_PARALLEL
       value: "false"
+    - name: E2E_VERBOSITY
+      value: "4"
     volumeMounts:
     - name: output-volume
       mountPath: /tmp/results
diff --git a/cluster/images/conformance/run_e2e.sh b/cluster/images/conformance/run_e2e.sh
index 5264a891264..afe8d207a40 100755
--- a/cluster/images/conformance/run_e2e.sh
+++ b/cluster/images/conformance/run_e2e.sh
@@ -59,7 +59,7 @@ ginkgo_args+=(
 )
 
 set -x
-/usr/local/bin/ginkgo "${ginkgo_args[@]}" /usr/local/bin/e2e.test -- --disable-log-dump --repo-root=/kubernetes --provider="${E2E_PROVIDER}" --report-dir="${RESULTS_DIR}" --kubeconfig="${KUBECONFIG}" | tee "${RESULTS_DIR}"/e2e.log &
+/usr/local/bin/ginkgo "${ginkgo_args[@]}" /usr/local/bin/e2e.test -- --disable-log-dump --repo-root=/kubernetes --provider="${E2E_PROVIDER}" --report-dir="${RESULTS_DIR}" --kubeconfig="${KUBECONFIG}" -v="${E2E_VERBOSITY}" | tee "${RESULTS_DIR}"/e2e.log &
 set +x
 # $! is the pid of tee, not ginkgo
 wait "$(pgrep ginkgo)" && ret=0 || ret=$?