diff --git a/cluster/OWNERS b/cluster/OWNERS
index c2caaf6bb50..995f85f1036 100644
--- a/cluster/OWNERS
+++ b/cluster/OWNERS
@@ -18,6 +18,3 @@ emeritus_approvers:
   - roberthbailey   # 2019-03-08
   - jbeda
   - zmerlynn
-labels:
-- sig/cluster-lifecycle
-- area/release-eng
diff --git a/cluster/addons/OWNERS b/cluster/addons/OWNERS
new file mode 100644
index 00000000000..d75a82fafd7
--- /dev/null
+++ b/cluster/addons/OWNERS
@@ -0,0 +1,5 @@
+# See the OWNERS docs at https://go.k8s.io/owners
+
+labels:
+- sig/cloud-provider
+- area/provider/gcp
diff --git a/cluster/gce/OWNERS b/cluster/gce/OWNERS
index 7e163c3a32b..0b2695122b1 100644
--- a/cluster/gce/OWNERS
+++ b/cluster/gce/OWNERS
@@ -24,3 +24,6 @@ approvers:
   - sig-scalability-approvers
 emeritus_approvers:
   - jszczepkowski
+labels:
+- sig/cloud-provider
+- area/provider/gcp
diff --git a/cluster/images/OWNERS b/cluster/images/OWNERS
new file mode 100644
index 00000000000..395e2f18835
--- /dev/null
+++ b/cluster/images/OWNERS
@@ -0,0 +1,4 @@
+# See the OWNERS docs at https://go.k8s.io/owners
+
+labels:
+- area/release-eng
diff --git a/cluster/images/conformance/OWNERS b/cluster/images/conformance/OWNERS
index 5fbe1e9e646..5300956ec2f 100644
--- a/cluster/images/conformance/OWNERS
+++ b/cluster/images/conformance/OWNERS
@@ -19,4 +19,5 @@ approvers:
   - bentheelder
 labels:
 - sig/release
+- sig/testing
 - area/conformance
diff --git a/cluster/images/etcd-empty-dir-cleanup/OWNERS b/cluster/images/etcd-empty-dir-cleanup/OWNERS
new file mode 100644
index 00000000000..3ea81fac109
--- /dev/null
+++ b/cluster/images/etcd-empty-dir-cleanup/OWNERS
@@ -0,0 +1,4 @@
+# See the OWNERS docs at https://go.k8s.io/owners
+
+labels:
+- sig/api-machinery
diff --git a/cluster/images/etcd-version-monitor/OWNERS b/cluster/images/etcd-version-monitor/OWNERS
new file mode 100644
index 00000000000..3ea81fac109
--- /dev/null
+++ b/cluster/images/etcd-version-monitor/OWNERS
@@ -0,0 +1,4 @@
+# See the OWNERS docs at https://go.k8s.io/owners
+
+labels:
+- sig/api-machinery
diff --git a/cluster/images/kubemark/OWNERS b/cluster/images/kubemark/OWNERS
index 329e8801dc9..473ce06bf90 100644
--- a/cluster/images/kubemark/OWNERS
+++ b/cluster/images/kubemark/OWNERS
@@ -8,3 +8,5 @@ approvers:
   - gmarek
   - shyamjvs
   - wojtek-t
+labels:
+- sig/scalability
diff --git a/cluster/kubemark/OWNERS b/cluster/kubemark/OWNERS
index f9874e1757c..2adf29856da 100644
--- a/cluster/kubemark/OWNERS
+++ b/cluster/kubemark/OWNERS
@@ -10,3 +10,5 @@ approvers:
   - shyamjvs
   - sig-scalability-approvers
   - wojtek-t
+labels:
+- sig/scalability
diff --git a/cluster/log-dump/OWNERS b/cluster/log-dump/OWNERS
index 3453f506cb2..1840986e9eb 100644
--- a/cluster/log-dump/OWNERS
+++ b/cluster/log-dump/OWNERS
@@ -4,3 +4,6 @@ reviewers:
   - sig-scalability-reviewers
 approvers:
   - sig-scalability-approvers
+labels:
+- sig/scalability
+- sig/testing
diff --git a/cluster/pre-existing/OWNERS b/cluster/pre-existing/OWNERS
new file mode 100644
index 00000000000..2f911047767
--- /dev/null
+++ b/cluster/pre-existing/OWNERS
@@ -0,0 +1,4 @@
+# See the OWNERS docs at https://go.k8s.io/owners
+
+labels:
+- sig/scalability
diff --git a/cluster/skeleton/OWNERS b/cluster/skeleton/OWNERS
new file mode 100644
index 00000000000..7f305944b5d
--- /dev/null
+++ b/cluster/skeleton/OWNERS
@@ -0,0 +1,4 @@
+# See the OWNERS docs at https://go.k8s.io/owners
+
+labels:
+- sig/testing