diff --git a/cluster/images/kubemark/BUILD b/cluster/images/kubemark/BUILD
index ff6c424ff7d..ce7ceb8612c 100644
--- a/cluster/images/kubemark/BUILD
+++ b/cluster/images/kubemark/BUILD
@@ -16,6 +16,7 @@ docker_push(
     repository = "$(PROJECT)/kubemark",
     stamp = True,
     tag = "latest",
+    tags = ["manual"],
 )
 
 filegroup(