diff --git a/build/push-ci-build.sh b/build/push-ci-build.sh
index 84c3846bd86..8ad063dcb51 100755
--- a/build/push-ci-build.sh
+++ b/build/push-ci-build.sh
@@ -32,5 +32,11 @@ KUBE_GCS_LATEST_CONTENTS=${LATEST}
 KUBE_ROOT=$(dirname "${BASH_SOURCE}")/..
 source "$KUBE_ROOT/build/common.sh"
 
-kube::release::gcs::release
-kube::release::gcs::publish_latest
+MAX_ATTEMPTS=3
+attempt=0
+while [[ ${attempt} -lt ${MAX_ATTEMPTS} ]]; do
+  kube::release::gcs::release && kube::release::gcs::publish_latest && break || true
+  attempt=$((attempt + 1))
+  sleep 5
+done
+[[ ${attempt} -lt ${MAX_ATTEMPTS} ]] || exit 1