diff --git a/pkg/cloudprovider/providers/gce/gce.go b/pkg/cloudprovider/providers/gce/gce.go
index a7a6d30542f..ea1e644e0e5 100644
--- a/pkg/cloudprovider/providers/gce/gce.go
+++ b/pkg/cloudprovider/providers/gce/gce.go
@@ -670,15 +670,17 @@ func (gce *GCECloud) EnsureLoadBalancer(apiService *api.Service, hostNames []str
 		// Unlike forwarding rules and target pools, firewalls can be updated
 		// without needing to be deleted and recreated.
 		if firewallExists {
+			glog.Infof("EnsureLoadBalancer(%v(%v)): updating firewall", loadBalancerName, serviceName)
 			if err := gce.updateFirewall(loadBalancerName, gce.region, desc, sourceRanges, ports, hosts); err != nil {
 				return nil, err
 			}
-			glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): updated firewall", loadBalancerName, serviceName)
+			glog.Infof("EnsureLoadBalancer(%v(%v)): updated firewall", loadBalancerName, serviceName)
 		} else {
+			glog.Infof("EnsureLoadBalancer(%v(%v)): creating firewall", loadBalancerName, serviceName)
 			if err := gce.createFirewall(loadBalancerName, gce.region, desc, sourceRanges, ports, hosts); err != nil {
 				return nil, err
 			}
-			glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): created firewall", loadBalancerName, serviceName)
+			glog.Infof("EnsureLoadBalancer(%v(%v)): created firewall", loadBalancerName, serviceName)
 		}
 	}
 
@@ -737,9 +739,11 @@ func (gce *GCECloud) EnsureLoadBalancer(apiService *api.Service, hostNames []str
 			if err := gce.updateTargetPool(loadBalancerName, created, hosts); err != nil {
 				return nil, fmt.Errorf("failed to update target pool %s: %v", loadBalancerName, err)
 			}
+			glog.Infof("EnsureLoadBalancer(%v(%v)): updated target pool (with %d hosts)", loadBalancerName, serviceName, len(hosts)-maxTargetPoolCreateInstances)
 		}
 	}
 	if tpNeedsUpdate || fwdRuleNeedsUpdate {
+		glog.Infof("EnsureLoadBalancer(%v(%v)): creating forwarding rule, IP %s", loadBalancerName, serviceName, ipAddress)
 		if err := gce.createForwardingRule(loadBalancerName, serviceName.String(), gce.region, ipAddress, ports); err != nil {
 			return nil, fmt.Errorf("failed to create forwarding rule %s: %v", loadBalancerName, err)
 		}
@@ -748,7 +752,7 @@ func (gce *GCECloud) EnsureLoadBalancer(apiService *api.Service, hostNames []str
 		// of a user-requested IP, the "is user-owned" flag will be set,
 		// preventing it from actually being released.
 		isSafeToReleaseIP = true
-		glog.V(4).Infof("EnsureLoadBalancer(%v(%v)): created forwarding rule, IP %s", loadBalancerName, serviceName, ipAddress)
+		glog.Infof("EnsureLoadBalancer(%v(%v)): created forwarding rule, IP %s", loadBalancerName, serviceName, ipAddress)
 	}
 
 	status := &api.LoadBalancerStatus{}