diff --git a/build/mark-new-version.sh b/build/mark-new-version.sh
index 1c445c0332f..591899130d3 100755
--- a/build/mark-new-version.sh
+++ b/build/mark-new-version.sh
@@ -95,8 +95,8 @@ echo "+++ Versioning documentation and examples"
 DOCS_TO_EDIT=(docs/README.md examples/README.md)
 for DOC in "${DOCS_TO_EDIT[@]}"; do
   $SED -ri \
+      -e '/<!-- BEGIN STRIP_FOR_RELEASE -->/,/<!-- END STRIP_FOR_RELEASE -->/d' \
       -e "s/HEAD/${NEW_VERSION}/" \
-      -e "/<!-- BEGIN STRIP_FOR_RELEASE -->/,/<!-- END STRIP_FOR_RELEASE -->/d" \
       "${DOC}"
 done