diff --git a/.github/PULL_REQUEST_TEMPLATE.md b/.github/PULL_REQUEST_TEMPLATE.md
index 730e34bd636..9995cb923fa 100644
--- a/.github/PULL_REQUEST_TEMPLATE.md
+++ b/.github/PULL_REQUEST_TEMPLATE.md
@@ -17,6 +17,3 @@ Please remove this comment block before submitting.
 -OR-
 * Enter your extended release note here
 ```
-
-
-[![Analytics](https://kubernetes-site.appspot.com/UA-36037335-10/GitHub/.github/PULL_REQUEST_TEMPLATE.md?pixel)]()
diff --git a/hack/lib/util.sh b/hack/lib/util.sh
index 794cd41cd35..a448274a8af 100755
--- a/hack/lib/util.sh
+++ b/hack/lib/util.sh
@@ -255,7 +255,9 @@ kube::util::gen-analytics() {
   fi
   # We don't touch files in special dirs, and the kubectl docs are
   # autogenerated by gendocs.
+  # Don't descend into .directories
   mdfiles=($( find "${dir}" -name "*.md" -type f \
+              -not -path '*/\.*' \
               -not -path "${path}/vendor/*" \
               -not -path "${path}/third_party/*" \
               -not -path "${path}/_gopath/*" \