diff --git a/cmd/kubemark/BUILD b/cmd/kubemark/BUILD
index 1948949aa07..9b588bf0d7e 100644
--- a/cmd/kubemark/BUILD
+++ b/cmd/kubemark/BUILD
@@ -28,11 +28,14 @@ go_library(
         "//pkg/util/iptables/testing:go_default_library",
         "//pkg/util/sysctl/testing:go_default_library",
         "//pkg/version/prometheus:go_default_library",
+        "//pkg/version/verflag:go_default_library",
         "//vendor/github.com/golang/glog:go_default_library",
+        "//vendor/github.com/spf13/cobra:go_default_library",
         "//vendor/github.com/spf13/pflag:go_default_library",
         "//vendor/k8s.io/api/core/v1:go_default_library",
         "//vendor/k8s.io/apimachinery/pkg/util/sets:go_default_library",
         "//vendor/k8s.io/apiserver/pkg/util/flag:go_default_library",
+        "//vendor/k8s.io/apiserver/pkg/util/logs:go_default_library",
         "//vendor/k8s.io/client-go/kubernetes:go_default_library",
         "//vendor/k8s.io/client-go/rest:go_default_library",
         "//vendor/k8s.io/client-go/tools/clientcmd:go_default_library",
diff --git a/cmd/kubemark/hollow-node.go b/cmd/kubemark/hollow-node.go
index ffcbac533db..fd08daa5e80 100644
--- a/cmd/kubemark/hollow-node.go
+++ b/cmd/kubemark/hollow-node.go
@@ -17,11 +17,20 @@ limitations under the License.
 package main
 
 import (
+	goflag "flag"
 	"fmt"
+	"math/rand"
+	"os"
+	"time"
+
+	"github.com/golang/glog"
+	"github.com/spf13/cobra"
+	"github.com/spf13/pflag"
 
 	"k8s.io/api/core/v1"
 	"k8s.io/apimachinery/pkg/util/sets"
-	"k8s.io/apiserver/pkg/util/flag"
+	utilflag "k8s.io/apiserver/pkg/util/flag"
+	"k8s.io/apiserver/pkg/util/logs"
 	clientset "k8s.io/client-go/kubernetes"
 	restclient "k8s.io/client-go/rest"
 	"k8s.io/client-go/tools/clientcmd"
@@ -37,10 +46,8 @@ import (
 	fakeiptables "k8s.io/kubernetes/pkg/util/iptables/testing"
 	fakesysctl "k8s.io/kubernetes/pkg/util/sysctl/testing"
 	_ "k8s.io/kubernetes/pkg/version/prometheus" // for version metric registration
+	"k8s.io/kubernetes/pkg/version/verflag"
 	fakeexec "k8s.io/utils/exec/testing"
-
-	"github.com/golang/glog"
-	"github.com/spf13/pflag"
 )
 
 type HollowNodeConfig struct {
@@ -88,10 +95,43 @@ func (c *HollowNodeConfig) createClientConfigFromFile() (*restclient.Config, err
 }
 
 func main() {
-	config := HollowNodeConfig{}
-	config.addFlags(pflag.CommandLine)
-	flag.InitFlags()
+	rand.Seed(time.Now().UTC().UnixNano())
 
+	command := newHollowNodeCommand()
+
+	// TODO: once we switch everything over to Cobra commands, we can go back to calling
+	// utilflag.InitFlags() (by removing its pflag.Parse() call). For now, we have to set the
+	// normalize func and add the go flag set by hand.
+	pflag.CommandLine.SetNormalizeFunc(utilflag.WordSepNormalizeFunc)
+	pflag.CommandLine.AddGoFlagSet(goflag.CommandLine)
+	// utilflag.InitFlags()
+	logs.InitLogs()
+	defer logs.FlushLogs()
+
+	if err := command.Execute(); err != nil {
+		fmt.Fprintf(os.Stderr, "%v\n", err)
+		os.Exit(1)
+	}
+}
+
+// newControllerManagerCommand creates a *cobra.Command object with default parameters
+func newHollowNodeCommand() *cobra.Command {
+	s := &HollowNodeConfig{}
+
+	cmd := &cobra.Command{
+		Use:  "kubemark",
+		Long: "kubemark",
+		Run: func(cmd *cobra.Command, args []string) {
+			verflag.PrintAndExitIfRequested()
+			run(s)
+		},
+	}
+	s.addFlags(cmd.Flags())
+
+	return cmd
+}
+
+func run(config *HollowNodeConfig) {
 	if !knownMorphs.Has(config.Morph) {
 		glog.Fatalf("Unknown morph: %v. Allowed values: %v", config.Morph, knownMorphs.List())
 	}