diff --git a/build/debian-hyperkube-base/Dockerfile b/build/debian-hyperkube-base/Dockerfile
index f4b5ecbec79..bdb982c3cfb 100644
--- a/build/debian-hyperkube-base/Dockerfile
+++ b/build/debian-hyperkube-base/Dockerfile
@@ -14,6 +14,22 @@
 
 FROM BASEIMAGE
 
+# TODO(#69896): deprecate the shortened aliases in /
+RUN ln -s /hyperkube /apiserver \
+ && ln -s /hyperkube /cloud-controller-manager \
+ && ln -s /hyperkube /controller-manager \
+ && ln -s /hyperkube /kubectl \
+ && ln -s /hyperkube /kubelet \
+ && ln -s /hyperkube /proxy \
+ && ln -s /hyperkube /scheduler \
+ && ln -s /hyperkube /usr/local/bin/cloud-controller-manager \
+ && ln -s /hyperkube /usr/local/bin/kube-apiserver \
+ && ln -s /hyperkube /usr/local/bin/kube-controller-manager \
+ && ln -s /hyperkube /usr/local/bin/kube-proxy \
+ && ln -s /hyperkube /usr/local/bin/kube-scheduler \
+ && ln -s /hyperkube /usr/local/bin/kubectl \
+ && ln -s /hyperkube /usr/local/bin/kubelet
+
 RUN echo CACHEBUST>/dev/null && clean-install \
     bash
 
diff --git a/build/debian-hyperkube-base/Makefile b/build/debian-hyperkube-base/Makefile
index 4a67da27a09..d9c0d87a00a 100644
--- a/build/debian-hyperkube-base/Makefile
+++ b/build/debian-hyperkube-base/Makefile
@@ -19,7 +19,7 @@
 
 REGISTRY?=staging-k8s.gcr.io
 IMAGE?=$(REGISTRY)/debian-hyperkube-base
-TAG=0.10.2
+TAG=0.11.0
 ARCH?=amd64
 ALL_ARCH = amd64 arm arm64 ppc64le s390x
 CACHEBUST?=1