diff --git a/pkg/kubectl/cmd/run.go b/pkg/kubectl/cmd/run.go
index 8affcbda870..e7804bc9de5 100644
--- a/pkg/kubectl/cmd/run.go
+++ b/pkg/kubectl/cmd/run.go
@@ -167,6 +167,11 @@ func Run(f *cmdutil.Factory, cmdIn io.Reader, cmdOut, cmdErr io.Writer, cmd *cob
 
 	params["env"] = cmdutil.GetFlagStringSlice(cmd, "env")
 
+	obj, _, mapper, mapping, err := createGeneratedObject(f, cmd, generator, names, params, cmdutil.GetFlagString(cmd, "overrides"), namespace)
+	if err != nil {
+		return err
+	}
+
 	if cmdutil.GetFlagBool(cmd, "expose") {
 		serviceGenerator := cmdutil.GetFlagString(cmd, "service-generator")
 		if len(serviceGenerator) == 0 {
@@ -177,11 +182,6 @@ func Run(f *cmdutil.Factory, cmdIn io.Reader, cmdOut, cmdErr io.Writer, cmd *cob
 		}
 	}
 
-	obj, _, mapper, mapping, err := createGeneratedObject(f, cmd, generator, names, params, cmdutil.GetFlagString(cmd, "overrides"), namespace)
-	if err != nil {
-		return err
-	}
-
 	attachFlag := cmd.Flags().Lookup("attach")
 	attach := cmdutil.GetFlagBool(cmd, "attach")