diff --git a/test/kubemark/resources/hollow-node_template.json b/test/kubemark/resources/hollow-node_template.json
index 86ca15a38fc..b23614b3945 100644
--- a/test/kubemark/resources/hollow-node_template.json
+++ b/test/kubemark/resources/hollow-node_template.json
@@ -36,12 +36,24 @@
 						{"containerPort": 10250},
 						{"containerPort": 10255}
 					],
+					"env": [
+						{
+							"name": "CONTENT_TYPE",
+							"valueFrom": {
+								"configMapKeyRef": {
+									"name": "node-configmap",
+									"key": "content.type"
+								}
+							}
+						}
+					],
 					"command": [
 						"./kubemark.sh"
 					],
 					"args": [
 						"--v=3",
-						"--morph=kubelet"
+						"--morph=kubelet",
+						"$(CONTENT_TYPE)"
 					],
 					"volumeMounts": [
 						{
@@ -60,12 +72,24 @@
 				{
 					"name": "hollow-proxy",
 					"image": "gcr.io/##project##/kubemark:latest",
+					"env": [
+						{
+							"name": "CONTENT_TYPE",
+							"valueFrom": {
+								"configMapKeyRef": {
+									"name": "node-configmap",
+									"key": "content.type"
+								}
+							}
+						}
+					],
 					"command": [
 						"./kubemark.sh"
 					],
 					"args": [
 						"--v=3",
-						"--morph=proxy"
+						"--morph=proxy",
+						"$(CONTENT_TYPE)"
 					],
 					"volumeMounts": [
 						{
diff --git a/test/kubemark/start-kubemark.sh b/test/kubemark/start-kubemark.sh
index 0efb2ba140c..d10a639dc57 100755
--- a/test/kubemark/start-kubemark.sh
+++ b/test/kubemark/start-kubemark.sh
@@ -207,6 +207,20 @@ cat > "${KUBECONFIG_SECRET}" << EOF
 }
 EOF
 
+NODE_CONFIGMAP="${RESOURCE_DIRECTORY}/node_config_map.json"
+cat > "${NODE_CONFIGMAP}" << EOF
+{
+  "apiVersion": "v1",
+  "kind": "ConfigMap",
+  "metadata": {
+    "name": "node-configmap"
+  },
+  "data": {
+    "content.type": "${TEST_CLUSTER_API_CONTENT_TYPE}"
+  }
+}
+EOF
+
 LOCAL_KUBECONFIG="${RESOURCE_DIRECTORY}/kubeconfig.loc"
 cat > "${LOCAL_KUBECONFIG}" << EOF
 apiVersion: v1
@@ -247,10 +261,12 @@ sed -i'' -e "s/##EVENTER_MEM##/${eventer_mem}/g" "${RESOURCE_DIRECTORY}/addons/h
 
 "${KUBECTL}" create -f "${RESOURCE_DIRECTORY}/kubemark-ns.json"
 "${KUBECTL}" create -f "${KUBECONFIG_SECRET}" --namespace="kubemark"
+"${KUBECTL}" create -f "${NODE_CONFIGMAP}" --namespace="kubemark"
 "${KUBECTL}" create -f "${RESOURCE_DIRECTORY}/addons" --namespace="kubemark"
 "${KUBECTL}" create -f "${RESOURCE_DIRECTORY}/hollow-node.json" --namespace="kubemark"
 
 rm "${KUBECONFIG_SECRET}"
+rm "${NODE_CONFIGMAP}"
 
 echo "Waiting for all HollowNodes to become Running..."
 start=$(date +%s)