This helps 2 things:
1) output is cleaner
2) whether a build is static or non-static depends on string matching,
which is easier after this
If you specify a `...` pattern, this will preserve it, which breaks the
static/non-static matching but really, can we just agree that `make` is
for binaries? It works for other things but so does `go build`.
Example:
```
$ make WHAT="cmd/kubectl/ ./staging/src/k8s.io/api/... ./test/e2e/e2e.test ./test/e2e/e2e.test ./cmd/kubectl/ "
go version go1.21.4 linux/amd64
+++ [1208 22:24:43] Building go targets for linux/amd64
k8s.io/api/... (non-static)
k8s.io/kubernetes/cmd/kubectl (static)
k8s.io/kubernetes/test/e2e/e2e.test (test)
```
Result: `make test` works:
```
$ #### BUILD ####
$ make WHAT="./cmd/kubectl/ ./staging/src/k8s.io/api"
+++ [1211 11:20:46] Building go targets for linux/amd64
./cmd/kubectl/ (non-static)
./staging/src/k8s.io/api (non-static)
$ #### TEST ####
$ make test WHAT=./pkg/proxy/iptables/
+++ [1211 11:22:31] Set GOMAXPROCS automatically to 6
+++ [1211 11:22:31] Running tests without code coverage and with -race
ok k8s.io/kubernetes/pkg/proxy/iptables 9.517s
$ make test WHAT=pkg/proxy/iptables/
+++ [1211 11:22:53] Set GOMAXPROCS automatically to 6
+++ [1211 11:22:53] Running tests without code coverage and with -race
ok k8s.io/kubernetes/pkg/proxy/iptables (cached)
$ make test WHAT=k8s.io/kubernetes/pkg/proxy/iptables/
+++ [1211 11:23:09] Set GOMAXPROCS automatically to 6
+++ [1211 11:23:09] Running tests without code coverage and with -race
ok k8s.io/kubernetes/pkg/proxy/iptables (cached)
$ make test WHAT=./staging/src/k8s.io/api
+++ [1211 11:23:24] Set GOMAXPROCS automatically to 6
+++ [1211 11:23:24] Running tests without code coverage and with -race
ok k8s.io/api 21.981s
$ make test WHAT=staging/src/k8s.io/api
+++ [1211 11:23:54] Set GOMAXPROCS automatically to 6
+++ [1211 11:23:54] Running tests without code coverage and with -race
ok k8s.io/api (cached)
$ make test WHAT=k8s.io/api
+++ [1211 11:24:06] Set GOMAXPROCS automatically to 6
+++ [1211 11:24:06] Running tests without code coverage and with -race
ok k8s.io/api (cached)
```
and use it from test
Result: `make` works, but `make test` still broken
```
$ make kubectl
+++ [1211 11:15:46] Building go targets for linux/amd64
./cmd/kubectl (static)
$ make WHAT=./cmd/kubectl/
+++ [1211 11:15:53] Building go targets for linux/amd64
./cmd/kubectl/ (non-static)
$ make WHAT=cmd/kubectl/
+++ [1211 11:16:02] Building go targets for linux/amd64
./cmd/kubectl/ (non-static)
$ make WHAT=k8s.io/kubernetes/cmd/kubectl
+++ [1211 11:16:16] Building go targets for linux/amd64
k8s.io/kubernetes/cmd/kubectl (static)
$ make WHAT=./staging/src/k8s.io/api
+++ [1211 11:16:31] Building go targets for linux/amd64
./staging/src/k8s.io/api (non-static)
$ make WHAT=staging/src/k8s.io/api
+++ [1211 11:16:43] Building go targets for linux/amd64
./staging/src/k8s.io/api (non-static)
$ make WHAT=k8s.io/api
+++ [1211 11:16:50] Building go targets for linux/amd64
k8s.io/api (non-static)
```
```
$ make test WHAT=./cmd/kubectl
+++ [1211 11:17:23] Set GOMAXPROCS automatically to 6
+++ [1211 11:17:23] Running tests without code coverage and with -race
cmd/kubectl/kubectl.go:25:2: cannot find package "k8s.io/client-go/plugin/pkg/client/auth" in any of:
/home/thockin/src/kubernetes/_output/local/go/src/k8s.io/kubernetes/vendor/k8s.io/client-go/plugin/pkg/client/auth (vendor tree)
/home/thockin/sdk/gotip/src/k8s.io/client-go/plugin/pkg/client/auth (from $GOROOT)
/home/thockin/src/kubernetes/_output/local/go/src/k8s.io/client-go/plugin/pkg/client/auth (from $GOPATH)
cmd/kubectl/kubectl.go:20:2: cannot find package "k8s.io/component-base/cli" in any of:
/home/thockin/src/kubernetes/_output/local/go/src/k8s.io/kubernetes/vendor/k8s.io/component-base/cli (vendor tree)
/home/thockin/sdk/gotip/src/k8s.io/component-base/cli (from $GOROOT)
/home/thockin/src/kubernetes/_output/local/go/src/k8s.io/component-base/cli (from $GOPATH)
cmd/kubectl/kubectl.go:21:2: cannot find package "k8s.io/kubectl/pkg/cmd" in any of:
/home/thockin/src/kubernetes/_output/local/go/src/k8s.io/kubernetes/vendor/k8s.io/kubectl/pkg/cmd (vendor tree)
/home/thockin/sdk/gotip/src/k8s.io/kubectl/pkg/cmd (from $GOROOT)
/home/thockin/src/kubernetes/_output/local/go/src/k8s.io/kubectl/pkg/cmd (from $GOPATH)
cmd/kubectl/kubectl.go:22:2: cannot find package "k8s.io/kubectl/pkg/cmd/util" in any of:
/home/thockin/src/kubernetes/_output/local/go/src/k8s.io/kubernetes/vendor/k8s.io/kubectl/pkg/cmd/util (vendor tree)
/home/thockin/sdk/gotip/src/k8s.io/kubectl/pkg/cmd/util (from $GOROOT)
/home/thockin/src/kubernetes/_output/local/go/src/k8s.io/kubectl/pkg/cmd/util (from $GOPATH)
make: *** [Makefile:191: test] Error 1
```
