diff --git a/cli/Makefile b/cli/Makefile
index 48f42b94e..8275a12da 100644
--- a/cli/Makefile
+++ b/cli/Makefile
@@ -18,8 +18,9 @@ build: ## Build mizu CLI binary (select platform via GOOS / GOARCH env variables
 	go build -ldflags="-X 'github.com/up9inc/mizu/cli/mizu.GitCommitHash=$(COMMIT_HASH)' \
 					   -X 'github.com/up9inc/mizu/cli/mizu.Branch=$(GIT_BRANCH)' \
 					   -X 'github.com/up9inc/mizu/cli/mizu.BuildTimestamp=$(BUILD_TIMESTAMP)' \
+					   -X 'github.com/up9inc/mizu/cli/mizu.Platform=$(SUFFIX)' \
 					   -X 'github.com/up9inc/mizu/cli/mizu.SemVer=$(SEM_VER)'" \
-					   -o bin/mizu_$(SUFFIX) mizu.go 
+					   -o bin/mizu_$(SUFFIX) mizu.go
 	(cd bin && shasum -a 256 mizu_${SUFFIX} > mizu_${SUFFIX}.sha256)
 
 build-all: ## Build for all supported platforms.
diff --git a/cli/mizu/consts.go b/cli/mizu/consts.go
index d730ef059..73621a2ff 100644
--- a/cli/mizu/consts.go
+++ b/cli/mizu/consts.go
@@ -11,6 +11,7 @@ var (
 	GitCommitHash                             = "" // this var is overridden using ldflags in makefile when building
 	BuildTimestamp                            = "" // this var is overridden using ldflags in makefile when building
 	RBACVersion                               = "v1"
+	Platform                                  = ""
 	DaemonModePersistentVolumeSizeBufferBytes = int64(500 * 1000 * 1000) //500mb
 )
 
diff --git a/cli/telemetry/telemetry.go b/cli/telemetry/telemetry.go
index 71a3c23ea..f89a7d877 100644
--- a/cli/telemetry/telemetry.go
+++ b/cli/telemetry/telemetry.go
@@ -83,6 +83,7 @@ func sendTelemetry(telemetryType string, argsMap map[string]interface{}) error {
 	argsMap["buildTimestamp"] = mizu.BuildTimestamp
 	argsMap["branch"] = mizu.Branch
 	argsMap["version"] = mizu.SemVer
+	argsMap["Platform"] = mizu.Platform
 
 	if machineId, err := machineid.ProtectedID("mizu"); err == nil {
 		argsMap["machineId"] = machineId