diff --git a/helm-chart/templates/04-hub-deployment.yaml b/helm-chart/templates/04-hub-deployment.yaml
index f02246f56..6a000b0d0 100644
--- a/helm-chart/templates/04-hub-deployment.yaml
+++ b/helm-chart/templates/04-hub-deployment.yaml
@@ -45,6 +45,8 @@ spec:
                 fieldPath: metadata.namespace
           - name: KUBESHARK_CLOUD_API_URL
             value: 'https://api.kubeshark.co'
+          - name: PROFILING_ENABLED
+            value: '{{ .Values.tap.misc.profile }}'
         {{- if .Values.tap.docker.overrideTag.hub }}
           image: '{{ .Values.tap.docker.registry }}/hub:{{ .Values.tap.docker.overrideTag.hub }}'
         {{ else }}