diff --git a/pkg/package.mk b/pkg/package.mk
index 85dedf645..96297159a 100644
--- a/pkg/package.mk
+++ b/pkg/package.mk
@@ -1,4 +1,4 @@
-.PHONY: tag push
+.PHONY: image tag show-tag
 default: push
 
 ORG?=linuxkit
@@ -27,6 +27,9 @@ else
 NET_OPT=--network=none
 endif
 
+show-tag:
+	@echo $(ORG)/$(IMAGE):$(TAG)
+
 tag: $(BASE_DEPS) $(DEPS)
 	DOCKER_CONTENT_TRUST=1 docker pull $(ORG)/$(IMAGE):$(TAG) || \
 	docker build $(NET_OPT) -t $(ORG)/$(IMAGE):$(TAG) .