diff --git a/src/cmd/linuxkit/pkg_build.go b/src/cmd/linuxkit/pkg_build.go
index 6c8108b06..d1d9b5445 100644
--- a/src/cmd/linuxkit/pkg_build.go
+++ b/src/cmd/linuxkit/pkg_build.go
@@ -27,6 +27,8 @@ func pkgBuild(args []string) {
 		os.Exit(1)
 	}
 
+	fmt.Printf("Building %q\n", p.Tag())
+
 	var opts []pkglib.BuildOpt
 	if *force {
 		opts = append(opts, pkglib.WithBuildForce())
diff --git a/src/cmd/linuxkit/pkg_push.go b/src/cmd/linuxkit/pkg_push.go
index 2dbcc17e5..e0141a1d4 100644
--- a/src/cmd/linuxkit/pkg_push.go
+++ b/src/cmd/linuxkit/pkg_push.go
@@ -27,6 +27,8 @@ func pkgPush(args []string) {
 		os.Exit(1)
 	}
 
+	fmt.Printf("Building and pushing %q\n", p.Tag())
+
 	var opts []pkglib.BuildOpt
 	opts = append(opts, pkglib.WithBuildPush())
 	if *force {