diff --git a/src/cmd/linuxkit/push.go b/src/cmd/linuxkit/push.go
index e168ba3af..d224c9f39 100644
--- a/src/cmd/linuxkit/push.go
+++ b/src/cmd/linuxkit/push.go
@@ -3,19 +3,21 @@ package main
 import (
 	"fmt"
 	"os"
+	"path/filepath"
 
 	log "github.com/Sirupsen/logrus"
 )
 
 func pushUsage() {
-	fmt.Printf("USAGE: %s push [backend] [options] [prefix]\n\n", os.Args[0])
+	invoked := filepath.Base(os.Args[0])
+	fmt.Printf("USAGE: %s push [backend] [options] [prefix]\n\n", invoked)
 
 	fmt.Printf("'backend' specifies the push backend.\n")
 	fmt.Printf("Supported backends are\n")
 	fmt.Printf("  gcp\n")
 	fmt.Printf("\n")
 	fmt.Printf("'options' are the backend specific options.\n")
-	fmt.Printf("See 'moby push [backend] --help' for details.\n\n")
+	fmt.Printf("See '%s push [backend] --help' for details.\n\n", invoked)
 	fmt.Printf("'prefix' specifies the path to the VM image.\n")
 }
 
diff --git a/src/cmd/linuxkit/push_gcp.go b/src/cmd/linuxkit/push_gcp.go
index 68818aa57..79860fe4d 100644
--- a/src/cmd/linuxkit/push_gcp.go
+++ b/src/cmd/linuxkit/push_gcp.go
@@ -4,6 +4,7 @@ import (
 	"flag"
 	"fmt"
 	"os"
+	"path/filepath"
 	"strings"
 
 	log "github.com/Sirupsen/logrus"
@@ -12,8 +13,9 @@ import (
 // Process the run arguments and execute run
 func pushGcp(args []string) {
 	gcpCmd := flag.NewFlagSet("gcp", flag.ExitOnError)
+	invoked := filepath.Base(os.Args[0])
 	gcpCmd.Usage = func() {
-		fmt.Printf("USAGE: %s push gcp [options] [name]\n\n", os.Args[0])
+		fmt.Printf("USAGE: %s push gcp [options] [name]\n\n", invoked)
 		fmt.Printf("'name' specifies the full path of an image file which will be uploaded\n")
 		fmt.Printf("Options:\n\n")
 		gcpCmd.PrintDefaults()
diff --git a/src/cmd/linuxkit/run.go b/src/cmd/linuxkit/run.go
index 4fdf0431d..34827ec8a 100644
--- a/src/cmd/linuxkit/run.go
+++ b/src/cmd/linuxkit/run.go
@@ -3,13 +3,15 @@ package main
 import (
 	"fmt"
 	"os"
+	"path/filepath"
 	"runtime"
 
 	log "github.com/Sirupsen/logrus"
 )
 
 func runUsage() {
-	fmt.Printf("USAGE: %s run [backend] [options] [prefix]\n\n", os.Args[0])
+	invoked := filepath.Base(os.Args[0])
+	fmt.Printf("USAGE: %s run [backend] [options] [prefix]\n\n", invoked)
 
 	fmt.Printf("'backend' specifies the run backend.\n")
 	fmt.Printf("If not specified the platform specific default will be used\n")
@@ -21,7 +23,7 @@ func runUsage() {
 	fmt.Printf("  packet\n")
 	fmt.Printf("\n")
 	fmt.Printf("'options' are the backend specific options.\n")
-	fmt.Printf("See 'linuxkit run [backend] --help' for details.\n\n")
+	fmt.Printf("See '%s run [backend] --help' for details.\n\n", invoked)
 	fmt.Printf("'prefix' specifies the path to the VM image.\n")
 	fmt.Printf("It defaults to './image'.\n")
 }
diff --git a/src/cmd/linuxkit/run_gcp.go b/src/cmd/linuxkit/run_gcp.go
index b29e8714e..fc8506035 100644
--- a/src/cmd/linuxkit/run_gcp.go
+++ b/src/cmd/linuxkit/run_gcp.go
@@ -4,6 +4,7 @@ import (
 	"flag"
 	"fmt"
 	"os"
+	"path/filepath"
 
 	log "github.com/Sirupsen/logrus"
 )
@@ -27,8 +28,9 @@ const (
 // Process the run arguments and execute run
 func runGcp(args []string) {
 	gcpCmd := flag.NewFlagSet("gcp", flag.ExitOnError)
+	invoked := filepath.Base(os.Args[0])
 	gcpCmd.Usage = func() {
-		fmt.Printf("USAGE: %s run gcp [options] [name]\n\n", os.Args[0])
+		fmt.Printf("USAGE: %s run gcp [options] [name]\n\n", invoked)
 		fmt.Printf("'name' specifies either the name of an already uploaded\n")
 		fmt.Printf("GCP image or the full path to a image file which will be\n")
 		fmt.Printf("uploaded before it is run.\n\n")
diff --git a/src/cmd/linuxkit/run_hyperkit.go b/src/cmd/linuxkit/run_hyperkit.go
index 3052c08aa..86f3ff7b1 100644
--- a/src/cmd/linuxkit/run_hyperkit.go
+++ b/src/cmd/linuxkit/run_hyperkit.go
@@ -6,6 +6,7 @@ import (
 	"io/ioutil"
 	"net"
 	"os"
+	"path/filepath"
 
 	log "github.com/Sirupsen/logrus"
 	"github.com/moby/hyperkit/go"
@@ -16,8 +17,9 @@ import (
 // Process the run arguments and execute run
 func runHyperKit(args []string) {
 	hyperkitCmd := flag.NewFlagSet("hyperkit", flag.ExitOnError)
+	invoked := filepath.Base(os.Args[0])
 	hyperkitCmd.Usage = func() {
-		fmt.Printf("USAGE: %s run hyperkit [options] prefix\n\n", os.Args[0])
+		fmt.Printf("USAGE: %s run hyperkit [options] prefix\n\n", invoked)
 		fmt.Printf("'prefix' specifies the path to the VM image.\n")
 		fmt.Printf("\n")
 		fmt.Printf("Options:\n")
diff --git a/src/cmd/linuxkit/run_packet.go b/src/cmd/linuxkit/run_packet.go
index 080b4821d..57ef71e7c 100644
--- a/src/cmd/linuxkit/run_packet.go
+++ b/src/cmd/linuxkit/run_packet.go
@@ -4,10 +4,12 @@ import (
 	"encoding/json"
 	"flag"
 	"fmt"
-	log "github.com/Sirupsen/logrus"
-	"github.com/packethost/packngo"
 	"net/http"
 	"os"
+	"path/filepath"
+
+	log "github.com/Sirupsen/logrus"
+	"github.com/packethost/packngo"
 )
 
 const (
@@ -39,8 +41,9 @@ func ValidateHTTPURL(url string) {
 // Process the run arguments and execute run
 func runPacket(args []string) {
 	packetCmd := flag.NewFlagSet("packet", flag.ExitOnError)
+	invoked := filepath.Base(os.Args[0])
 	packetCmd.Usage = func() {
-		fmt.Printf("USAGE: %s run packet [options] [name]\n\n", os.Args[0])
+		fmt.Printf("USAGE: %s run packet [options] [name]\n\n", invoked)
 		fmt.Printf("Options:\n\n")
 		packetCmd.PrintDefaults()
 	}
diff --git a/src/cmd/linuxkit/run_qemu.go b/src/cmd/linuxkit/run_qemu.go
index c0d515890..6a0f7aa70 100644
--- a/src/cmd/linuxkit/run_qemu.go
+++ b/src/cmd/linuxkit/run_qemu.go
@@ -6,6 +6,7 @@ import (
 	"io/ioutil"
 	"os"
 	"os/exec"
+	"path/filepath"
 
 	log "github.com/Sirupsen/logrus"
 )
@@ -33,9 +34,10 @@ type QemuConfig struct {
 }
 
 func runQemu(args []string) {
+	invoked := filepath.Base(os.Args[0])
 	qemuFlags := flag.NewFlagSet("qemu", flag.ExitOnError)
 	qemuFlags.Usage = func() {
-		fmt.Printf("USAGE: %s run qemu [options] prefix\n\n", os.Args[0])
+		fmt.Printf("USAGE: %s run qemu [options] prefix\n\n", invoked)
 		fmt.Printf("'prefix' specifies the path to the VM image.\n")
 		fmt.Printf("\n")
 		fmt.Printf("Options:\n")
diff --git a/src/cmd/linuxkit/run_vmware.go b/src/cmd/linuxkit/run_vmware.go
index f34fd62a2..57b4f2a0f 100644
--- a/src/cmd/linuxkit/run_vmware.go
+++ b/src/cmd/linuxkit/run_vmware.go
@@ -6,6 +6,7 @@ import (
 	"io/ioutil"
 	"os"
 	"os/exec"
+	"path/filepath"
 	"runtime"
 
 	log "github.com/Sirupsen/logrus"
@@ -58,9 +59,10 @@ guestOS = "other3xlinux-64"
 `
 
 func runVMware(args []string) {
+	invoked := filepath.Base(os.Args[0])
 	vmwareArgs := flag.NewFlagSet("vmware", flag.ExitOnError)
 	vmwareArgs.Usage = func() {
-		fmt.Printf("USAGE: %s run vmware [options] prefix\n\n", os.Args[0])
+		fmt.Printf("USAGE: %s run vmware [options] prefix\n\n", invoked)
 		fmt.Printf("'prefix' specifies the path to the VM image.\n")
 		fmt.Printf("\n")
 		fmt.Printf("Options:\n")