diff --git a/cmd/moby/build.go b/cmd/moby/build.go
index 66b91a0da..93da8d180 100644
--- a/cmd/moby/build.go
+++ b/cmd/moby/build.go
@@ -35,7 +35,37 @@ func (o *outputList) Set(value string) error {
 }
 
 var streamable = map[string]bool{
-	"tar": true,
+	"docker": true,
+	"tar":    true,
+}
+
+type addFun func(*tar.Writer) error
+
+const dockerfile = `
+FROM scratch
+
+COPY . ./
+RUN rm -f Dockerfile
+
+ENTRYPOINT ["/sbin/tini", "--", "/bin/rc.init"]
+`
+
+var additions = map[string]addFun{
+	"docker": func(tw *tar.Writer) error {
+		log.Infof("  Adding Dockerfile")
+		hdr := &tar.Header{
+			Name: "Dockerfile",
+			Mode: 0644,
+			Size: int64(len(dockerfile)),
+		}
+		if err := tw.WriteHeader(hdr); err != nil {
+			return err
+		}
+		if _, err := tw.Write([]byte(dockerfile)); err != nil {
+			return err
+		}
+		return nil
+	},
 }
 
 // Process the build arguments and execute build
@@ -127,6 +157,7 @@ func build(args []string) {
 	}
 
 	var outputFile *os.File
+	var addition addFun
 	if *buildOutputFile != "" {
 		if len(buildOut) > 1 {
 			log.Fatal("The -output option can only be specified when generating a single output format")
@@ -150,6 +181,7 @@ func build(args []string) {
 			}
 			defer outputFile.Close()
 		}
+		addition = additions[buildOut[0]]
 	}
 
 	size, err := getDiskSizeMB(*buildSize)
@@ -194,7 +226,7 @@ func build(args []string) {
 		buf = new(bytes.Buffer)
 		w = buf
 	}
-	buildInternal(moby, w, *buildPull)
+	buildInternal(moby, w, *buildPull, addition)
 
 	if outputFile == nil {
 		image := buf.Bytes()
@@ -272,7 +304,7 @@ func enforceContentTrust(fullImageName string, config *TrustConfig) bool {
 
 // Perform the actual build process
 // TODO return error not panic
-func buildInternal(m Moby, w io.Writer, pull bool) {
+func buildInternal(m Moby, w io.Writer, pull bool, addition addFun) {
 	iw := tar.NewWriter(w)
 
 	if m.Kernel.Image != "" {
@@ -341,6 +373,15 @@ func buildInternal(m Moby, w io.Writer, pull bool) {
 	if err != nil {
 		log.Fatalf("failed to add filesystem parts: %v", err)
 	}
+
+	// add anything additional for this output type
+	if addition != nil {
+		err = addition(iw)
+		if err != nil {
+			log.Fatalf("Failed to add additional files")
+		}
+	}
+
 	err = iw.Close()
 	if err != nil {
 		log.Fatalf("initrd close error: %v", err)
diff --git a/cmd/moby/linuxkit.go b/cmd/moby/linuxkit.go
index e4d2a9f1b..03169ef8a 100644
--- a/cmd/moby/linuxkit.go
+++ b/cmd/moby/linuxkit.go
@@ -60,7 +60,7 @@ func ensureLinuxkitImage(name string) error {
 	}
 	// TODO pass through --pull to here
 	buf := new(bytes.Buffer)
-	buildInternal(m, buf, false)
+	buildInternal(m, buf, false, nil)
 	image := buf.Bytes()
 	kernel, initrd, cmdline, err := tarToInitrd(image)
 	if err != nil {
diff --git a/examples/README.md b/examples/README.md
new file mode 100644
index 000000000..d7463c5d0
--- /dev/null
+++ b/examples/README.md
@@ -0,0 +1,23 @@
+Examples of building an image to run on LinuxKit or on a host
+
+Currently the `moby` tool can output formats suitable for LinuxKit to boot on
+a VM, and also some formats for running natively.
+
+The `docker` format adds a `Dockerfile` to the tarball and expects a similar
+file structure to `LinuxKit` but with the low level system setup pieces removed
+as this will already be set up in a container.
+
+The `mobytest/init-container` image in this repository has an example setup that
+initialises `containerd` in exactly the same way as it runs in LinuxKit, which will
+then start the `onboot` and `service` containers. The example below shows how you
+can run `nginx` on either of these base configs.
+
+```
+moby build -output docker -o - docker.yml nginx.yml | docker build -t dockertest -
+docker run -d -p 80:80 --privileged dockertest
+
+moby build -output kernel+initrd linuxkit.yml nginx.yml
+linuxkit run nginx
+```
+
+Both of these will run the same `nginx` either in a VM or a container.
diff --git a/examples/docker.yml b/examples/docker.yml
new file mode 100644
index 000000000..32186c048
--- /dev/null
+++ b/examples/docker.yml
@@ -0,0 +1,9 @@
+init:
+  - mobytest/init-container:b5de246b2790d74d53bae583a95c87869ca003e6
+  - linuxkit/runc:3a4e6cbf15470f62501b019b55e1caac5ee7689f
+  - linuxkit/containerd:5749f2e9e65395cc6635229e8da0e0d484320ddf
+  - linuxkit/ca-certificates:75cf419fb58770884c3464eb687ec8dfc704169d
+trust:
+  org:
+    - linuxkit
+    - mobytest
diff --git a/examples/linuxkit.yml b/examples/linuxkit.yml
new file mode 100644
index 000000000..80a462b72
--- /dev/null
+++ b/examples/linuxkit.yml
@@ -0,0 +1,18 @@
+kernel:
+  image: "linuxkit/kernel:4.9.x"
+  cmdline: "console=ttyS0"
+init:
+  - linuxkit/init:1b8a7e394d2ec2f1fdb4d67645829d1b5bdca037
+  - linuxkit/runc:3a4e6cbf15470f62501b019b55e1caac5ee7689f
+  - linuxkit/containerd:5749f2e9e65395cc6635229e8da0e0d484320ddf
+  - linuxkit/ca-certificates:75cf419fb58770884c3464eb687ec8dfc704169d
+onboot:
+  - name: dhcpcd
+    image: "linuxkit/dhcpcd:7d2b8aaaf20c24ad7d11a5ea2ea5b4a80dc966f1"
+    command: ["/sbin/dhcpcd", "--nobackground", "-f", "/dhcpcd.conf", "-1"]
+services:
+  - name: rngd
+    image: "linuxkit/rngd:1fa4de44c961bb5075647181891a3e7e7ba51c31"
+trust:
+  org:
+    - linuxkit
diff --git a/examples/nginx.yml b/examples/nginx.yml
new file mode 100644
index 000000000..e5405c3cd
--- /dev/null
+++ b/examples/nginx.yml
@@ -0,0 +1,12 @@
+services:
+  - name: nginx
+    image: "nginx:alpine"
+    capabilities:
+     - CAP_NET_BIND_SERVICE
+     - CAP_CHOWN
+     - CAP_SETUID
+     - CAP_SETGID
+     - CAP_DAC_OVERRIDE
+trust:
+  org:
+    - library
diff --git a/pkg/init-container/Dockerfile b/pkg/init-container/Dockerfile
new file mode 100644
index 000000000..08f620890
--- /dev/null
+++ b/pkg/init-container/Dockerfile
@@ -0,0 +1,14 @@
+FROM linuxkit/alpine:630ee558e4869672fae230c78364e367b8ea67a9 AS mirror
+RUN mkdir -p /out/etc/apk && cp -r /etc/apk/* /out/etc/apk/
+RUN apk add --no-cache --initdb -p /out alpine-baselayout busybox musl tini
+
+# Remove apk residuals. We have a read-only rootfs, so apk is of no use.
+RUN rm -rf /out/etc/apk /out/lib/apk /out/var/cache
+
+FROM scratch
+ENTRYPOINT []
+CMD []
+WORKDIR /
+COPY --from=mirror /out/ /
+COPY etc etc/
+COPY bin bin/
diff --git a/pkg/init-container/Makefile b/pkg/init-container/Makefile
new file mode 100644
index 000000000..0a4d78637
--- /dev/null
+++ b/pkg/init-container/Makefile
@@ -0,0 +1,15 @@
+.PHONY: tag push
+default: push
+
+ORG?=mobytest
+IMAGE=init-container
+DEPS=Dockerfile $(wildcard etc/init.d/*) $(wildcard bin/*)
+
+HASH?=$(shell git ls-tree HEAD -- ../$(notdir $(CURDIR)) | awk '{print $$3}')
+
+tag: $(DEPS)
+	docker build --no-cache --network=none -t $(ORG)/$(IMAGE):$(HASH) .
+
+push: tag
+	DOCKER_CONTENT_TRUST=1 docker pull $(ORG)/$(IMAGE):$(HASH) || \
+	DOCKER_CONTENT_TRUST=1 docker push $(ORG)/$(IMAGE):$(HASH)
diff --git a/pkg/init-container/bin/rc.init b/pkg/init-container/bin/rc.init
new file mode 100755
index 000000000..77d898a42
--- /dev/null
+++ b/pkg/init-container/bin/rc.init
@@ -0,0 +1,10 @@
+#!/bin/sh
+
+# execute other init processes
+INITS="$(find /etc/init.d -type f | sort)"
+for f in $INITS
+do
+	$f &
+done
+
+wait
diff --git a/pkg/init-container/etc/init.d/010-containerd b/pkg/init-container/etc/init.d/010-containerd
new file mode 100755
index 000000000..9fcccb64f
--- /dev/null
+++ b/pkg/init-container/etc/init.d/010-containerd
@@ -0,0 +1,46 @@
+#!/bin/sh
+
+# set global ulimits TODO move to /etc/limits.conf
+ulimit -n 1048576
+ulimit -p unlimited
+
+# bring up containerd
+printf "\nStarting containerd\n"
+/usr/bin/containerd &
+
+# wait for socket to be there
+while [ ! -S /run/containerd/containerd.sock ]
+do
+	sleep 0.1
+done
+
+# start onboot containers, run to completion
+
+if [ -d /containers/onboot ]
+then
+	for f in $(find /containers/onboot -mindepth 1 -maxdepth 1 | sort)
+	do
+		base="$(basename $f)"
+		#/bin/mount --bind "$f/rootfs" "$f/rootfs"
+		#mount -o remount,rw "$f/rootfs"
+		/usr/bin/runc run --bundle "$f" "$(basename $f)"
+		printf " - $base\n"
+	done
+fi
+
+# start service containers
+
+if [ -d /containers/services ]
+then
+	for f in $(find /containers/services -mindepth 1 -maxdepth 1 | sort)
+	do
+		base="$(basename $f)"
+		#/bin/mount --bind "$f/rootfs" "$f/rootfs"
+		#mount -o remount,rw "$f/rootfs"
+		log="/var/log/$base.log"
+		ctr run --runtime-config "$f/config.json" --rootfs "$f/rootfs" --id "$(basename $f)" </dev/null 2>$log >$log &
+		printf " - $base\n"
+	done
+fi
+
+wait