diff --git a/Makefile b/Makefile
index 0e3f0465..89a106ec 100644
--- a/Makefile
+++ b/Makefile
@@ -34,7 +34,8 @@ MANPAGES_MD = $(wildcard docs/*.md)
 
 BTRFS_BUILD_TAG = $(shell hack/btrfs_tag.sh)
 LIBDM_BUILD_TAG = $(shell hack/libdm_tag.sh)
-LOCAL_BUILD_TAGS = $(BTRFS_BUILD_TAG) $(LIBDM_BUILD_TAG)
+DARWIN_BUILD_TAG = $(shell hack/darwin_tag.sh)
+LOCAL_BUILD_TAGS = $(BTRFS_BUILD_TAG) $(LIBDM_BUILD_TAG) $(DARWIN_BUILD_TAG)
 BUILDTAGS += $(LOCAL_BUILD_TAGS)
 
 #   make all DEBUG=1
diff --git a/hack/darwin_tag.sh b/hack/darwin_tag.sh
new file mode 100755
index 00000000..eaa09184
--- /dev/null
+++ b/hack/darwin_tag.sh
@@ -0,0 +1,5 @@
+#!/bin/bash
+
+if [ $(uname) == "Darwin" ]; then
+  echo "containers_image_ostree_stub"
+fi
diff --git a/hack/travis_osx.sh b/hack/travis_osx.sh
index 7b368b82..e4662f6a 100755
--- a/hack/travis_osx.sh
+++ b/hack/travis_osx.sh
@@ -7,4 +7,4 @@ mkdir -vp ${_projectatomic}
 ln -vsf $(pwd) ${_projectatomic}/skopeo
 
 cd ${_projectatomic}/skopeo
-make validate-local test-unit-local binary-local BUILDTAGS=containers_image_ostree_stub
+make validate-local test-unit-local binary-local