diff --git a/config/types.go b/config/types.go
index e1fa12a5..d4744216 100644
--- a/config/types.go
+++ b/config/types.go
@@ -31,6 +31,7 @@ const (
 	DETACH        = "io.rancher.os.detach"
 	CREATE_ONLY   = "io.rancher.os.createonly"
 	RELOAD_CONFIG = "io.rancher.os.reloadconfig"
+	CONSOLE       = "io.rancher.os.console"
 	SCOPE         = "io.rancher.os.scope"
 	REBUILD       = "io.docker.compose.rebuild"
 	SYSTEM        = "system"
diff --git a/docker/service.go b/docker/service.go
index 7a58b6fc..e8b7125e 100644
--- a/docker/service.go
+++ b/docker/service.go
@@ -102,24 +102,28 @@ func (s *Service) shouldRebuild(ctx context.Context) (bool, error) {
 			"rebuildLabelChanged": rebuildLabelChanged,
 			"outOfSync":           outOfSync}).Debug("Rebuild values")
 
-		rebuilding := false
+		if newRebuildLabel == "always" {
+			return true, nil
+		}
 		if outOfSync {
-			if cfg.Rancher.ForceConsoleRebuild && s.Name() == "console" {
-				if err := config.Set("rancher.force_console_rebuild", false); err != nil {
-					return false, err
+			if s.Name() == "console" {
+				if cfg.Rancher.ForceConsoleRebuild {
+					if err := config.Set("rancher.force_console_rebuild", false); err != nil {
+						return false, err
+					}
+					return true, nil
 				}
-				rebuilding = true
-			} else if origRebuildLabel == "always" || rebuildLabelChanged || origRebuildLabel != "false" {
-				rebuilding = true
+				origConsoleLabel := containerInfo.Config.Labels[config.CONSOLE]
+				newConsoleLabel := s.Config().Labels[config.CONSOLE]
+				if newConsoleLabel != origConsoleLabel {
+					return true, nil
+				}
+			} else if rebuildLabelChanged || origRebuildLabel != "false" {
+				return true, nil
 			} else {
 				logrus.Warnf("%s needs rebuilding", name)
 			}
 		}
-
-		if rebuilding {
-			logrus.Infof("Rebuilding %s", name)
-			return true, nil
-		}
 	}
 	return false, nil
 }
@@ -136,6 +140,7 @@ func (s *Service) Up(ctx context.Context, options options.Up) error {
 		return err
 	}
 	if shouldRebuild {
+		logrus.Infof("Rebuilding %s", s.Name())
 		cs, err := s.Service.Containers(ctx)
 		if err != nil {
 			return err
diff --git a/os-config.tpl.yml b/os-config.tpl.yml
index ccd6b4f7..c31ba828 100644
--- a/os-config.tpl.yml
+++ b/os-config.tpl.yml
@@ -161,6 +161,7 @@ rancher:
         io.rancher.os.scope: system
         io.rancher.os.after: network
         io.docker.compose.rebuild: always
+        io.rancher.os.console: default
       net: host
       uts: host
       pid: host