diff --git a/config/types.go b/config/types.go
index 3c4e8aca..3bb5381e 100644
--- a/config/types.go
+++ b/config/types.go
@@ -78,6 +78,7 @@ type RancherConfig struct {
 	BootstrapDocker     DockerConfig                      `yaml:"bootstrap_docker,omitempty"`
 	CloudInit           CloudInit                         `yaml:"cloud_init,omitempty"`
 	Debug               bool                              `yaml:"debug,omitempty"`
+	RmUsr               bool                              `yaml:"rm_usr,omitempty"`
 	Log                 bool                              `yaml:"log,omitempty"`
 	Disable             []string                          `yaml:"disable,omitempty"`
 	ServicesInclude     map[string]bool                   `yaml:"services_include,omitempty"`
diff --git a/init/init.go b/init/init.go
index bb437832..5fc1a252 100644
--- a/init/init.go
+++ b/init/init.go
@@ -129,7 +129,7 @@ func tryMountAndBootstrap(cfg *config.CloudConfig) (*config.CloudConfig, error)
 	}
 
 	log.Debugf("Switching to new root at %s", STATE)
-	return cfg, switchRoot(STATE)
+	return cfg, switchRoot(STATE, cfg.Rancher.RmUsr)
 }
 
 func getLaunchConfig(cfg *config.CloudConfig, dockerCfg *config.DockerConfig) (*dockerlaunch.Config, []string) {
diff --git a/init/root.go b/init/root.go
index 5b9407d8..0c90a853 100644
--- a/init/root.go
+++ b/init/root.go
@@ -5,7 +5,6 @@ import (
 	"io/ioutil"
 	"os"
 	"path"
-	"strings"
 	"syscall"
 
 	log "github.com/Sirupsen/logrus"
@@ -31,15 +30,6 @@ func cleanupTarget(rootfs, targetUsr, usr, usrVer, tmpDir string) (bool, error)
 		log.Errorf("Failed to cleanup temp directory %s: %v", tmpDir, err)
 	}
 
-	if strings.HasSuffix(usrVer, "dev") {
-		log.Debugf("Deleteing old usr: %s", usr)
-		if err := os.RemoveAll(usr); err != nil {
-			// Don't care if this fails
-			log.Errorf("Failed to remove %s: %v", usr, err)
-		}
-		return true, nil
-	}
-
 	if _, err := os.Stat(usr); err == nil {
 		return false, nil
 	}
@@ -47,12 +37,20 @@ func cleanupTarget(rootfs, targetUsr, usr, usrVer, tmpDir string) (bool, error)
 	return true, nil
 }
 
-func copyMoveRoot(rootfs string) error {
+func copyMoveRoot(rootfs string, rmUsr bool) error {
 	usrVer := fmt.Sprintf("usr-%s", config.VERSION)
 	usr := path.Join(rootfs, usrVer)
 	targetUsr := path.Join(rootfs, "usr")
 	tmpDir := path.Join(rootfs, "tmp")
 
+	if rmUsr {
+		log.Warnf("Development setup. Removing old usr: %s", usr)
+		if err := os.RemoveAll(usr); err != nil {
+			// Don't care if this fails
+			log.Errorf("Failed to remove %s: %v", usr, err)
+		}
+	}
+
 	if cont, err := cleanupTarget(rootfs, targetUsr, usr, usrVer, tmpDir); !cont {
 		return err
 	}
@@ -100,7 +98,7 @@ func copyMoveRoot(rootfs string) error {
 	return nil
 }
 
-func switchRoot(rootfs string) error {
+func switchRoot(rootfs string, rmUsr bool) error {
 	for _, i := range []string{"/dev", "/sys", "/proc", "/run"} {
 		log.Debugf("Moving mount %s to %s", i, path.Join(rootfs, i))
 		if err := os.MkdirAll(path.Join(rootfs, i), 0755); err != nil {
@@ -111,7 +109,7 @@ func switchRoot(rootfs string) error {
 		}
 	}
 
-	if err := copyMoveRoot(rootfs); err != nil {
+	if err := copyMoveRoot(rootfs, rmUsr); err != nil {
 		return err
 	}
 
diff --git a/scripts/run b/scripts/run
index 08a860b7..d91f7747 100755
--- a/scripts/run
+++ b/scripts/run
@@ -13,6 +13,7 @@ INITRD=${BASE}/dist/artifacts/initrd
 
 QEMU=1
 FORMAT=1
+RM_USR=1
 REBUILD=1
 
 while [ "$#" -gt 0 ]; do
@@ -54,6 +55,9 @@ while [ "$#" -gt 0 ]; do
         --no-format)
             FORMAT=0
             ;;
+        --no-rm-usr)
+            RM_USR=0
+            ;;
         --no-rebuild)
             REBUILD=0
             ;;
@@ -110,6 +114,9 @@ KERNEL_ARGS="quiet rancher.password=rancher console=ttyS0 ${QEMU_APPEND}"
 if [ "$FORMAT" == "1" ]; then
     KERNEL_ARGS="${KERNEL_ARGS} rancher.state.formatzero=true rancher.state.autoformat=[/dev/sda,/dev/vda]"
 fi
+if [ "$RM_USR" == "1" ]; then
+    KERNEL_ARGS="${KERNEL_ARGS} rancher.rm_usr"
+fi
 
 if [ "$KVM" == "" ] && [ -c /dev/kvm ] && [ -r /dev/kvm ] && [ -w /dev/kvm ]; then
     KVM=1