diff --git a/api/v1alpha1/osartifact_types.go b/api/v1alpha1/osartifact_types.go
index 41b200b..e15fdb0 100644
--- a/api/v1alpha1/osartifact_types.go
+++ b/api/v1alpha1/osartifact_types.go
@@ -30,7 +30,12 @@ type OSArtifactSpec struct {
 
 	// Foo is an example field of OSArtifact. Edit osartifact_types.go to remove/update
 	ImageName string `json:"imageName,omitempty"`
-	ISO       bool   `json:"iso,omitempty"`
+	// This needs to be revisited
+	ISO        bool `json:"iso,omitempty"`
+	CloudImage bool `json:"cloudImage,omitempty"`
+	AzureImage bool `json:"azureImage,omitempty"`
+	GCEImage   bool `json:"gceImage,omitempty"`
+
 	// TODO: treat cloudconfig as a secret, and take a secretRef where to store it (optionally)
 	CloudConfig string `json:"cloudConfig,omitempty"`
 	GRUBConfig  string `json:"grubConfig,omitempty"`
diff --git a/controllers/deployment.go b/controllers/deployment.go
index 264260e..f80877f 100644
--- a/controllers/deployment.go
+++ b/controllers/deployment.go
@@ -140,12 +140,19 @@ func (r *OSArtifactReconciler) genDeployment(artifact buildv1alpha1.OSArtifact)
 		})
 	}
 
+	cloudImgCmd := fmt.Sprintf(
+		"/raw-images.sh /rootfs /public/%s.raw",
+		artifact.Name,
+	)
+
 	if artifact.Spec.CloudConfig != "" {
 		volumeMounts = append(volumeMounts, v1.VolumeMount{
 			Name:      "config",
 			MountPath: "/iso/iso-overlay/cloud_config.yaml",
 			SubPath:   "config",
 		})
+
+		cloudImgCmd += " /iso/iso-overlay/cloud_config.yaml"
 	}
 
 	if artifact.Spec.CloudConfig != "" || artifact.Spec.GRUBConfig != "" {
@@ -167,6 +174,48 @@ func (r *OSArtifactReconciler) genDeployment(artifact buildv1alpha1.OSArtifact)
 		VolumeMounts: volumeMounts,
 	}
 
+	buildCloudImageContainer := v1.Container{
+		ImagePullPolicy: v1.PullAlways,
+		SecurityContext: &v1.SecurityContext{Privileged: &privileged},
+		Name:            "build-cloud-image",
+		Image:           r.ToolImage,
+		Command:         []string{"/bin/bash", "-cxe"},
+		Args: []string{
+			cloudImgCmd,
+		},
+		VolumeMounts: volumeMounts,
+	}
+
+	buildAzureCloudImageContainer := v1.Container{
+		ImagePullPolicy: v1.PullAlways,
+		SecurityContext: &v1.SecurityContext{Privileged: &privileged},
+		Name:            "build-azure-cloud-image",
+		Image:           r.ToolImage,
+		Command:         []string{"/bin/bash", "-cxe"},
+		Args: []string{
+			fmt.Sprintf(
+				"/azure.sh /public/%s.raw /public/%s-azure.raw",
+				artifact.Name,
+			),
+		},
+		VolumeMounts: volumeMounts,
+	}
+
+	buildGCECloudImageContainer := v1.Container{
+		ImagePullPolicy: v1.PullAlways,
+		SecurityContext: &v1.SecurityContext{Privileged: &privileged},
+		Name:            "build-gce-cloud-image",
+		Image:           r.ToolImage,
+		Command:         []string{"/bin/bash", "-cxe"},
+		Args: []string{
+			fmt.Sprintf(
+				"/gce.sh /public/%s.raw /public/%s-azure.raw",
+				artifact.Name,
+			),
+		},
+		VolumeMounts: volumeMounts,
+	}
+
 	servingContainer := v1.Container{
 		ImagePullPolicy: v1.PullAlways,
 		SecurityContext: &v1.SecurityContext{Privileged: &privileged},
@@ -212,11 +261,24 @@ func (r *OSArtifactReconciler) genDeployment(artifact buildv1alpha1.OSArtifact)
 
 	}
 
-	pod.InitContainers = append(pod.InitContainers, buildIsoContainer)
+	if artifact.Spec.ISO {
+		pod.InitContainers = append(pod.InitContainers, buildIsoContainer)
+	}
+
+	if artifact.Spec.CloudImage || artifact.Spec.AzureImage || artifact.Spec.GCEImage {
+		pod.InitContainers = append(pod.InitContainers, buildCloudImageContainer)
+	}
+
+	if artifact.Spec.AzureImage {
+		pod.InitContainers = append(pod.InitContainers, buildAzureCloudImageContainer)
+	}
+
+	if artifact.Spec.GCEImage {
+		pod.InitContainers = append(pod.InitContainers, buildGCECloudImageContainer)
+	}
 
 	if pushImage {
 		pod.InitContainers = append(pod.InitContainers, createImageContainer(r.ToolImage, artifact.Spec.PushOptions))
-
 	}
 
 	pod.Containers = []v1.Container{servingContainer}
diff --git a/tools-image/azure.sh b/tools-image/azure.sh
index d6cf273..819f6f8 100755
--- a/tools-image/azure.sh
+++ b/tools-image/azure.sh
@@ -3,13 +3,15 @@
 # Transform a raw image disk to azure vhd
 RAWIMAGE="$1"
 VHDDISK="${2:-disk.vhd}"
+cp -rf $RAWIMAGE $VHDDISK.work
 
 MB=$((1024*1024))
 size=$(qemu-img info -f raw --output json "$RAWIMAGE" | gawk 'match($0, /"virtual-size": ([0-9]+),/, val) {print val[1]}')
 # shellcheck disable=SC2004
 ROUNDED_SIZE=$(((($size+$MB-1)/$MB)*$MB))
 echo "Resizing raw image to $ROUNDED_SIZE"
-qemu-img resize -f raw "$RAWIMAGE" $ROUNDED_SIZE
+qemu-img resize -f raw "$VHDDISK.work" $ROUNDED_SIZE
 echo "Converting $RAWIMAGE to $VHDDISK"
-qemu-img convert -f raw -o subformat=fixed,force_size -O vpc "$RAWIMAGE" "$VHDDISK"
-echo "Done"
\ No newline at end of file
+qemu-img convert -f raw -o subformat=fixed,force_size -O vpc "$VHDDISK.work" "$VHDDISK"
+echo "Done"
+rm -rf "$VHDDISK.work"
\ No newline at end of file
diff --git a/tools-image/gce.sh b/tools-image/gce.sh
index a3386a9..d3b1a53 100755
--- a/tools-image/gce.sh
+++ b/tools-image/gce.sh
@@ -2,15 +2,14 @@
 
 # Transform a raw image disk to gce compatible
 RAWIMAGE="$1"
+OUT="${2:-$RAWIMAGE.gce.raw}"
+cp -rf $RAWIMAGE $OUT
 
 GB=$((1024*1024*1024))
-size=$(qemu-img info -f raw --output json "$RAWIMAGE" | gawk 'match($0, /"virtual-size": ([0-9]+),/, val) {print val[1]}')
+size=$(qemu-img info -f raw --output json "$OUT" | gawk 'match($0, /"virtual-size": ([0-9]+),/, val) {print val[1]}')
 # shellcheck disable=SC2004
 ROUNDED_SIZE=$(echo "$size/$GB+1"|bc)
 echo "Resizing raw image from \"$size\"MB to \"$ROUNDED_SIZE\"GB"
-qemu-img resize -f raw "$RAWIMAGE" "$ROUNDED_SIZE"G
-echo "Compressing raw image $RAWIMAGE to $RAWIMAGE.tar.gz"
-tar -c -z --format=oldgnu -f "$RAWIMAGE".tar.gz $RAWIMAGE
-echo "Restoring size to original raw image"
-qemu-img resize -f raw "$RAWIMAGE" --shrink "$size"
-echo "Done"
\ No newline at end of file
+qemu-img resize -f raw "$OUT" "$ROUNDED_SIZE"G
+echo "Compressing raw image $OUT to $OUT.tar.gz"
+tar -c -z --format=oldgnu -f "$OUT".tar.gz $OUT